Amplify Cybersecurity ETF vs Newegg Commerce Inc — how do they compare? Amplify Cybersecurity ETF trades at $118.95, while Newegg Commerce Inc trades at $19.15 (market cap $380.46M). The key difference: Amplify Cybersecurity ETF is trading nearer its 52-week high, Newegg Commerce Inc nearer its low. Which is the better fit depends on your goals.
| HACK | NEGG | |
|---|---|---|
Sector | Sector/Thematic | Consumer Cyclical |
52-Week High | $119.19 | $128.09 |
52-Week Low | $70.69 | $12.87 |
Market Cap | — | $380.46M |
Enterprise Value | — | $379.26M |
Signals from Pluang's Aura AI — not financial advice
HACK is trading at $115.42, up 1.97% with strong bullish momentum from moving averages. The ETF recently hit a 52-week high and is positioned to benefit from escalating cybersecurity spending, which is forecast to exceed $300 billion in 2026. Technical indicators show the stock is near resistance at $116 with RSI suggesting mild overbought conditions. Institutional interest is growing, with D.A. Davidson increasing its position by 44.8% in Q1 2026.
The outlook remains positive as AI-driven cyber threats fuel demand for cybersecurity solutions. Key risks include market volatility and competitive pressures from other cybersecurity ETFs. Analyst sentiment is bullish with the ETF capturing the full cybersecurity stack as enterprises increase digital defense budgets amid rising AI-powered threats.
NEGG (Newegg Commerce) trades at $16.9, down 5.48% today, with a bullish technical signal from moving averages but an overbought RSI. The company reported a net loss of $4.88M in 2025, though revenue grew to $1.44B, and it has beaten EPS estimates in recent quarters. Recent news highlights product launches and AI shopping enhancements, signaling innovation efforts.
The outlook is mixed: profitability remains weak with a net margin of 0.39%, but low P/S of 0.26 suggests undervaluation. Risks include persistent negative cash flow from operations and high competition. Analyst consensus is bullish with 100% buy ratings, but investors should monitor earnings sustainability and cost management.
Trailing returns across standard periods
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →Newegg Commerce Inc is an e-commerce company offering direct sales and an online marketplace platform for IT computer components, consumer electronics, entertainment, smart home and gaming products and provides certain third-party logistics services globally.
Read more on NEGG →