Amplify Cybersecurity ETF vs Newegg Commerce Inc — how do they compare? Amplify Cybersecurity ETF trades at $125.61 (market cap $3.55B), while Newegg Commerce Inc trades at $11.51 (market cap $251.90M). The key difference: Amplify Cybersecurity ETF is far larger — about 14.1× Newegg Commerce Inc's market cap, and Amplify Cybersecurity ETF is trading nearer its 52-week high, Newegg Commerce Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Amplify Cybersecurity ETF for 30 Days and Newegg Commerce Inc for 14 Days on average.
| HACK | NEGG | |
|---|---|---|
Market Cap | $3.55B | $251.90M |
Volume | 233,961 | 27,541 |
Sector | Sector/Thematic | Consumer Cyclical |
52-Week High | $127.66 | $92.74 |
52-Week Low | $70.69 | $11.49 |
Typical Hold Time | 30 Days | 14 Days |
Enterprise Value | — | $222.13M |
Signals from Pluang's Aura AI — not financial advice
HACK trades at $125.81, down 1.45% today but near its 52-week high, with a strong technical outlook showing bullish moving averages and key support at $124. Recent news highlights the ETF's momentum, driven by AI safety concerns and cybersecurity demand, with the fund up 84.96% from its 52-week low. Financial ratios are not disclosed for this ETF, but sector growth remains a tailwind.
The outlook for HACK is positive, supported by rising cybersecurity spending and AI-driven threats, though risks include increased short interest and sector volatility. Analyst sentiment is bullish, with the ETF positioned to benefit from ongoing digital security trends, but investors should monitor competitive and macroeconomic pressures.
NEGG trades at $12.01, up 0.84% today. The stock faces a bearish technical signal with moving averages indicating selling pressure, though oscillators are neutral. Fundamentally, revenue was $1.44 billion in 2025 with a net loss of $4.88 million, but recent quarters show earnings beats. The company is expanding partnerships, such as with Western Digital for AI storage solutions (Business Wire, 2026-09-24).
The outlook is mixed. Positive earnings momentum and strategic partnerships offer growth potential, but negative operating cash flow, high debt-to-asset ratios, and insider selling pose risks. Analyst consensus is a buy with a $7.75 price target, below the current price, suggesting caution. Investors should weigh improving profitability against liquidity concerns and market volatility.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
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HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →Newegg Commerce Inc is an e-commerce company offering direct sales and an online marketplace platform for IT computer components, consumer electronics, entertainment, smart home and gaming products and provides certain third-party logistics services globally.
Read more on NEGG →