Amplify Cybersecurity ETF vs Newegg Commerce Inc — how do they compare? Amplify Cybersecurity ETF trades at $110.63, while Newegg Commerce Inc trades at $12.6 (market cap $270.98M). The key difference: Amplify Cybersecurity ETF is trading nearer its 52-week high, Newegg Commerce Inc nearer its low. Which is the better fit depends on your goals.
| HACK | NEGG | |
|---|---|---|
Sector | Sector/Thematic | Consumer Cyclical |
52-Week High | $114.29 | $128.09 |
52-Week Low | $70.69 | $12.92 |
Market Cap | — | $270.98M |
Enterprise Value | — | $269.78M |
Signals from Pluang's Aura AI — not financial advice
HACK trades at $110.08, down 0.86% on the day, with a bullish technical signal driven by moving averages and strong trend momentum (ADX above 60). The ETF benefits from rising cybersecurity spending, which surpassed $300 billion in 2026 (24/7 Wall Street, 2026-07-03), and recently hit a 52-week high (Zacks Investment Research, 2026-05-26). Institutional interest is growing, with D.A. Davidson increasing its stake by 44.8% in Q1 2026 (Defense World, 2026-07-19).
Outlook remains positive due to structural demand for cybersecurity, but risks include sector volatility and reliance on tech spending. The ETF offers exposure to a high-growth theme, yet investors face concentration in tech and sensitivity to corporate budget cycles. Near-term resistance is at $111, with support at $110.
NEGG trades at $13.12, up 1.0% today, with a bearish technical outlook despite oversold RSI readings. The company shows improving fundamentals, with Q1 2026 EPS beating expectations and revenue stabilizing near $1.4B, though net margins remain thin at 0.39%. Recent news highlights product launches and AI shopping enhancements, signaling innovation efforts. Cash flow trends are volatile, with 2025 net cash flow positive at $8.91M but 2026 projecting a significant outflow.
The stock presents a mixed outlook: low P/S ratio of 0.19 suggests undervaluation relative to sales, but high P/E of 49.72 and consistent net losses pose risks. Analyst sentiment is bullish with a 100% buy rating, yet technical weakness and competitive e-commerce pressures require caution. Near-term catalysts include execution on profitability and AI initiatives, but investor patience is needed for sustained turnaround.
Trailing returns across standard periods
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →Newegg Commerce Inc is an e-commerce company offering direct sales and an online marketplace platform for IT computer components, consumer electronics, entertainment, smart home and gaming products and provides certain third-party logistics services globally.
Read more on NEGG →