Amplify Cybersecurity ETF vs MasterCard Inc — how do they compare? Amplify Cybersecurity ETF trades at $110.63, while MasterCard Inc trades at $546.79 (market cap $483.71B). The key difference: MasterCard Inc pays a 0.64% dividend while Amplify Cybersecurity ETF pays none, and Amplify Cybersecurity ETF is trading nearer its 52-week high, MasterCard Inc nearer its low. Which is the better fit depends on your goals.
| HACK | MA | |
|---|---|---|
Sector | Sector/Thematic | Consumer Cyclical |
52-Week High | $114.29 | $598.96 |
52-Week Low | $70.69 | $471.55 |
Market Cap | — | $483.71B |
Volume | — | 4,635,698 |
Enterprise Value | — | $494.45B |
Dividend Yield | — | 0.64% |
Signals from Pluang's Aura AI — not financial advice
HACK trades at $110.08, down 0.86% on the day, with a bullish technical signal driven by moving averages and strong trend momentum (ADX above 60). The ETF benefits from rising cybersecurity spending, which surpassed $300 billion in 2026 (24/7 Wall Street, 2026-07-03), and recently hit a 52-week high (Zacks Investment Research, 2026-05-26). Institutional interest is growing, with D.A. Davidson increasing its stake by 44.8% in Q1 2026 (Defense World, 2026-07-19).
Outlook remains positive due to structural demand for cybersecurity, but risks include sector volatility and reliance on tech spending. The ETF offers exposure to a high-growth theme, yet investors face concentration in tech and sensitivity to corporate budget cycles. Near-term resistance is at $111, with support at $110.
Mastercard (MA) trades at $543.6, down 1.44% on the day, with strong technical support near $540 and bullish moving average signals. The company reported robust earnings beats in recent quarters, with Q1 2026 EPS of $4.60 exceeding expectations of $4.41. Revenue grew to $32.79B in 2025, and net income margin remains high at 45.88%. Analysts maintain a strong buy consensus with a $634.27 price target, reflecting 16.7% upside potential.
Outlook remains positive driven by payment volume growth and AI initiatives, but risks include competitive disruption from stablecoins and high valuation multiples. Institutional ownership trends show continued accumulation, supporting bullish sentiment. The stock's current price is within 5% of recent highs, indicating potential for consolidation before further gains.
Trailing returns across standard periods
Latest headlines on both assets
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →Mastercard Incorporated provides financial transaction processing services. The Company offers payment processing services for credit and debit cards, electronic cash, automated teller machines, and travelers checks. Mastercard serves customers worldwide.
Read more on MA →