Amplify Cybersecurity ETF vs Kohl's Corporation — how do they compare? Amplify Cybersecurity ETF trades at $125.61 (market cap $3.50B), while Kohl's Corporation trades at $20.09 (market cap $2.28B). The key difference: Amplify Cybersecurity ETF is the larger of the two by market cap, and Kohl's Corporation pays a 2.49% dividend while Amplify Cybersecurity ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Amplify Cybersecurity ETF for 30 Days and Kohl's Corporation for 48 Days on average.
| HACK | KSS | |
|---|---|---|
Market Cap | $3.50B | $2.28B |
Volume | 341,176 | 5,033,684 |
Sector | Sector/Thematic | Consumer Cyclical |
52-Week High | $127.66 | $24.71 |
52-Week Low | $70.69 | $11.72 |
Typical Hold Time | 30 Days | 48 Days |
Enterprise Value | — | $7.88B |
Dividend Yield | — | 2.49% |
Signals from Pluang's Aura AI — not financial advice
HACK trades at $125.81, down 1.45% today but near its 52-week high, with a strong technical outlook showing bullish moving averages and key support at $124. Recent news highlights the ETF's momentum, driven by AI safety concerns and cybersecurity demand, with the fund up 84.96% from its 52-week low. Financial ratios are not disclosed for this ETF, but sector growth remains a tailwind.
The outlook for HACK is positive, supported by rising cybersecurity spending and AI-driven threats, though risks include increased short interest and sector volatility. Analyst sentiment is bullish, with the ETF positioned to benefit from ongoing digital security trends, but investors should monitor competitive and macroeconomic pressures.
Kohl's (KSS) trades at $20.12, up 2.5% today, with a bullish technical signal from moving averages but overbought RSI readings. The stock shows attractive valuation metrics with P/E of 8.64 and P/S of 0.15, though revenue has declined from $19.4B in 2022 to $16.2B in 2025. Recent Q2 2026 earnings beat expectations with EPS of $1.28 versus $0.583 expected, and the company raised full-year guidance amid merchandising improvements.
KSS presents a value opportunity with deep discount valuations, but faces headwinds from 18 consecutive quarters of declining sales. Analyst consensus is mixed with 30% buy ratings and a $15.50 price target below current levels. The turnaround story depends on stabilizing sales and executing holiday season performance, with competitive pressures and consumer spending constraints as key risks.
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HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
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