Hyatt Hotels Corporation vs Yum! Brands, Inc. — how do they compare? Hyatt Hotels Corporation trades at $161.94 (market cap $15.02B), while Yum! Brands, Inc. trades at $144.82 (market cap $39.02B). The key difference: Yum! Brands, Inc. is far larger — about 2.6× Hyatt Hotels Corporation's market cap, and Yum! Brands, Inc. pays the higher dividend (2.1%). Which is the better fit depends on your goals — on Pluang, investors hold Hyatt Hotels Corporation for 148 Days and Yum! Brands, Inc. for 132 Days on average.
| H | YUM | |
|---|---|---|
Market Cap | $15.02B | $39.02B |
Volume | 842,340 | 2,597,636 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $202.09 | $168.16 |
52-Week Low | $135.42 | $135.77 |
Typical Hold Time | 148 Days | 132 Days |
Enterprise Value | $18.93B | $50.63B |
Dividend Yield | 0.38% | 2.1% |
Signals from Pluang's Aura AI — not financial advice
Hyatt Hotels (H) trades at $159.43, up 1.46% on the day, with a neutral technical signal and bearish moving averages. Recent quarters show consistent earnings beats, but 2025 net income was negative $52 million. The company is expanding its portfolio and announced a strategic loyalty collaboration with Delta Air Lines. Analyst consensus is a Moderate Buy with a $197.77 price target, implying 24% upside.
The outlook is mixed: strong fee growth and brand expansion support long-term value, but high P/E of 196.83 and recent negative cash flow pose risks. Investor sentiment is cautiously optimistic, though valuation remains a concern amid competitive pressures in the hospitality sector.
YUM trades at $143.00, up 1.89% today, with a bullish technical signal and positive earnings beats in two of the last three quarters. Revenue grew to $8.21B in 2025, with a net income margin of 25.4%. The company recently sold Pizza Hut, focusing on KFC and Taco Bell, and announced a $0.75 dividend. Analyst consensus price target is $170.44, suggesting upside potential.
The outlook remains favorable given strong brand performance and debt reduction from asset sales. Key risks include competitive pressures and consumer spending sensitivity. Institutional sentiment is mixed but leans positive, with 39% buy ratings. Earnings growth and strategic focus are primary catalysts for continued shareholder value.
Trailing returns across standard periods
Latest headlines on both assets
Hyatt is an operator of 1,162 owned (5% of total rooms) and managed and franchise (95%) properties across roughly 20 upscale luxury brands, which includes vacation brands (Apple Leisure Group, Hyatt Ziva and Hyatt Zilara), the recently launched full-service lifestyle brand Hyatt Centric, the soft lifestyle brand Unbound, and the wellness brand Miraval. Hyatt acquired Two Roads in November 2018 and Apple Leisure Group in 2021. The regional exposure as a percentage of total rooms is 66% Americas, 18% Asia-Pacific, and 16% rest of world.
Read more on H →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →