Hyatt Hotels Corporation vs Under Armour Inc Class A — how do they compare? Hyatt Hotels Corporation trades at $172.41 (market cap $16.27B), while Under Armour Inc Class A trades at $5.38 (market cap $2.26B). The key difference: Hyatt Hotels Corporation is far larger — about 7.2× Under Armour Inc Class A's market cap, and Hyatt Hotels Corporation pays a 0.35% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.
| H | UAA | |
|---|---|---|
Market Cap | $16.27B | $2.26B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $202.09 | $8.14 |
52-Week Low | $135.42 | $4.17 |
Enterprise Value | $20.17B | $3.24B |
Dividend Yield | 0.35% | — |
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Under Armour (UAA) trades at $5.86, down 4.09% today, reflecting ongoing challenges. The stock shows a bearish technical trend with support near $5.00. Fundamentally, the company reported a net loss of -$201.27M in 2025 with a negative net margin of -9.99%, though recent Q2 2026 earnings beat expectations. Revenue declined to $5.16B in 2025, and cash flow turned negative at -$361.87M. Analyst sentiment is mixed with a consensus price target of $6.67 but a majority hold rating.
The outlook remains cautious due to weak North American demand and margin pressures. Investment opportunities exist if the company executes its full-price strategy successfully, but risks include persistent revenue declines and high debt levels. The stock's proximity to its low price target of $5.00 underscores downside vulnerability.
Trailing returns across standard periods
Latest headlines on both assets
Hyatt is an operator of 1,162 owned (5% of total rooms) and managed and franchise (95%) properties across roughly 20 upscale luxury brands, which includes vacation brands (Apple Leisure Group, Hyatt Ziva and Hyatt Zilara), the recently launched full-service lifestyle brand Hyatt Centric, the soft lifestyle brand Unbound, and the wellness brand Miraval. Hyatt acquired Two Roads in November 2018 and Apple Leisure Group in 2021. The regional exposure as a percentage of total rooms is 66% Americas, 18% Asia-Pacific, and 16% rest of world.
Read more on H →Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
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