Hyatt Hotels Corporation vs ServiceNow Inc — how do they compare? Hyatt Hotels Corporation trades at $189 (market cap $17.85B), while ServiceNow Inc trades at $102 (market cap $107.98B). The key difference: ServiceNow Inc is far larger — about 6× Hyatt Hotels Corporation's market cap, and Hyatt Hotels Corporation pays a 0.32% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals.
| H | NOW | |
|---|---|---|
Market Cap | $17.85B | $107.98B |
Sector | Consumer Cyclical | Technology |
52-Week High | $202.09 | $199.24 |
52-Week Low | $135.01 | $83.00 |
Enterprise Value | $21.69B | $105.23B |
Dividend Yield | 0.32% | — |
Signals from Pluang's Aura AI — not financial advice
Hyatt Hotels (H) trades at $189.75, down 0.47% on the day, with a bullish technical outlook supported by moving averages and a consensus price target of $198. Recent earnings show mixed results, with Q2 2026 expected at $0.89 EPS. The company maintains strategic expansions, including new hotel openings and partnerships, while facing profitability challenges with a negative net income margin of -0.48% in 2025.
The stock presents a moderate buy opportunity with analyst support, but risks include declining cash flows and elevated debt. Upside hinges on execution of growth initiatives and improved earnings, while macroeconomic pressures on travel demand pose headwinds. Investors should weigh the 37.5% buy rating against fundamental weaknesses.
ServiceNow (NOW) trades at $104.70, up 1.41% today, with a bearish technical signal despite strong fundamentals. Revenue grew to $13.28B in 2025, with net income of $1.75B and robust cash flow from operations of $5.44B. Recent news highlights AI-driven growth opportunities, including partnerships and positive analyst coverage, though the stock faces near-term resistance.
Outlook remains positive with an 85.51% analyst buy rating and a $135.18 consensus price target, implying significant upside. Risks include high valuation multiples (P/E 61.45) and competitive pressures in enterprise software. Earnings momentum is key, with Q2 2026 results critical after a recent miss.
Trailing returns across standard periods
Latest headlines on both assets
Hyatt is an operator of 1,162 owned (5% of total rooms) and managed and franchise (95%) properties across roughly 20 upscale luxury brands, which includes vacation brands (Apple Leisure Group, Hyatt Ziva and Hyatt Zilara), the recently launched full-service lifestyle brand Hyatt Centric, the soft lifestyle brand Unbound, and the wellness brand Miraval. Hyatt acquired Two Roads in November 2018 and Apple Leisure Group in 2021. The regional exposure as a percentage of total rooms is 66% Americas, 18% Asia-Pacific, and 16% rest of world.
Read more on H →ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →