Gitlab Inc vs HubSpot Inc — how do they compare? Gitlab Inc trades at $31.77 (market cap $5.54B), while HubSpot Inc trades at $223.78 (market cap $11.02B). The key difference: HubSpot Inc is the larger of the two by market cap, and Gitlab Inc is trading nearer its 52-week high, HubSpot Inc nearer its low. Which is the better fit depends on your goals.
| GTLB | HUBS | |
|---|---|---|
Market Cap | $5.54B | $11.02B |
Sector | Technology | Technology |
52-Week High | $51.04 | $560.90 |
52-Week Low | $19.42 | $170.39 |
Enterprise Value | $4.29B | $9.58B |
Signals from Pluang's Aura AI — not financial advice
GitLab trades at $31.50, down 4.49% today, with a bullish technical signal from moving averages but mixed oscillators. Revenue grew to $759.25M in 2025, though net income remained negative at -$6.33M. Recent earnings beats and a strategic position in AI-driven DevSecOps, including a fourth consecutive Gartner Magic Quadrant leadership recognition (Business Wire, 2026-06-17), highlight growth potential despite profitability challenges.
The outlook balances strong revenue growth and market position against high valuation multiples and persistent losses. Analyst consensus targets $32.50, suggesting modest upside, but risks include execution on profitability and competitive pressures in the software sector. Cash flow trends show improvement projected for 2026, yet investor caution is warranted given the elevated P/E ratio of 521.22.
HubSpot (HUBS) trades at $226.06, up 7.81% over 24 hours, with a bullish technical signal and strong analyst support. The stock shows consistent earnings beats, with Q1 2026 EPS of $2.72 exceeding the $2.47 estimate. Revenue growth accelerated to $3.13B in 2025, and net income turned positive at $45.91M. Recent news highlights AI-driven product expansion and a scheduled Analyst Day in September 2026.
Outlook remains positive given robust revenue growth, expanding AI capabilities, and a consensus price target of $268.75 implying 19% upside. Risks include high valuation multiples (P/E 113.33) and competitive pressures in the CRM space. The stock's momentum depends on sustained execution and AI monetization.
Trailing returns across standard periods
GitLab Inc operates on an all-remote model. The company is a technology company whose primary offering is GitLab, a complete DevOps platform delivered as a single application. GitLab is used by a wide range of organizations. The company also provides related training and professional services. GitLab is offered on both self-managed and software-as-a-service (SaaS) models. The principal markets for GitLab are currently located in the United States, Europe, and Asia Pacific. The company is focused on accelerating innovation and broadening the distribution of its platform to companies across the world.
Read more on GTLB →HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →