Garmin Ltd. vs Tractor Supply Co — how do they compare? Garmin Ltd. trades at $247.27 (market cap $46.62B), while Tractor Supply Co trades at $30.87 (market cap $15.82B). The key difference: Garmin Ltd. is far larger — about 2.9× Tractor Supply Co's market cap, and Tractor Supply Co pays the higher dividend (3.18%). Which is the better fit depends on your goals.
| GRMN | TSCO | |
|---|---|---|
Market Cap | $46.62B | $15.82B |
Sector | Technology | Consumer Cyclical |
52-Week High | $267.52 | $62.65 |
52-Week Low | $187.10 | $29.14 |
Enterprise Value | $44.09B | $22.01B |
Dividend Yield | 1.74% | 3.18% |
Signals from Pluang's Aura AI — not financial advice
Garmin (GRMN) trades at $247.96, up 2.72% on the day, with a neutral technical outlook and mixed earnings history including recent beats. Revenue growth is strong, reaching $7.25B in 2025, with robust profitability margins. Recent news highlights product innovations in aviation and marine electronics, supporting growth prospects. The stock is near its consensus price target of $281.50, indicating moderate upside potential from current levels.
The outlook for GRMN is cautiously optimistic, driven by solid fundamentals and innovation, but tempered by high valuation ratios and a majority hold rating from analysts. Key risks include competitive pressures and market volatility, while institutional sentiment remains mixed with limited insider activity noted.
TSCO trades at $30.93, up 1.24% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported $15.52B revenue in 2025, with net income of $1.10B and a 6.91% net margin. Recent earnings showed a mix of beats and misses, with Q2 2026 results pending. Analyst consensus is a $39.14 price target, with 48% buy ratings. Recent news highlights partnerships like the Instacart delivery deal and digital inclusion efforts with Starlink.
The outlook for TSCO is cautiously optimistic, supported by a reasonable P/E of 14.86 and strong ROE of 45.5%, but risks include recent earnings misses and consumer spending pressures. Upside potential exists if Q2 2026 earnings beat expectations, though bearish technical trends and competitive retail dynamics warrant monitoring.
Trailing returns across standard periods
Latest headlines on both assets
Garmin produces GPS-enabled hardware and software for five verticals: fitness, outdoors, auto, aviation, and marine. The company relies on licensing mapping data to enable its hardware specialized for often niche activities like scuba diving or sailing. Garmin operates in 100 countries and sells its products via distributors as well as relationships with original equipment manufacturers.
Read more on GRMN →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →