Garmin Ltd. vs Boston Beer Company Inc — how do they compare? Garmin Ltd. trades at $247.8 (market cap $46.62B), while Boston Beer Company Inc trades at $176.93 (market cap $1.77B). The key difference: Garmin Ltd. is far larger — about 26.3× Boston Beer Company Inc's market cap, and Garmin Ltd. pays a 1.74% dividend while Boston Beer Company Inc pays none. Which is the better fit depends on your goals.
| GRMN | SAM | |
|---|---|---|
Market Cap | $46.62B | $1.77B |
Sector | Technology | Consumer Staples |
52-Week High | $267.52 | $260.05 |
52-Week Low | $187.10 | $161.08 |
Enterprise Value | $44.09B | $1.64B |
Dividend Yield | 1.74% | — |
Signals from Pluang's Aura AI — not financial advice
Garmin (GRMN) trades at $241.39, down 0.91% on the day, with a bullish technical signal supported by moving averages and a neutral RSI near 52. The stock shows strong fundamentals with 2025 revenue of $7.25B, net income margin of 23.26%, and consistent earnings beats in recent quarters. Recent product launches in aviation and marine electronics highlight innovation, while cash flow remains positive at $199.21M in 2025.
GRMN presents a solid investment case with robust profitability and growth, though valuation ratios like a P/E of 26.98 suggest premium pricing. Risks include competitive pressures and market volatility, but analyst consensus targets $281.50, indicating ~17% upside. The outlook is positive if earnings momentum continues, supported by dividend stability and institutional confidence.
Boston Beer Company (SAM) trades at $173.89, up 3.04% on the day, with a bearish technical signal and mixed fundamentals. The stock shows a P/E of 22.66 and P/S of 0.94, with recent earnings beating expectations in Q3 and Q4 2025 but missing in Q1 2026. Operating cash flow remains positive at $270M for 2025, though net income margin turned negative to -3.15% in 2026 projections. Analyst consensus is 'Hold' with a $213.50 price target, representing 22.8% upside potential.
The outlook presents a mixed picture: valuation appears reasonable with solid cash generation, but profitability concerns and bearish technicals create headwinds. Key opportunities include continued 'Beyond Beer' expansion and cost-saving initiatives, while risks involve volume pressure on key brands and execution challenges in a competitive beverage market.
Trailing returns across standard periods
Latest headlines on both assets
Garmin produces GPS-enabled hardware and software for five verticals: fitness, outdoors, auto, aviation, and marine. The company relies on licensing mapping data to enable its hardware specialized for often niche activities like scuba diving or sailing. Garmin operates in 100 countries and sells its products via distributors as well as relationships with original equipment manufacturers.
Read more on GRMN →Boston Beer is a leader in U.S. high-end malt beverages and adjacent categories, with strong positions in craft beer, hard cider, and hard seltzer. The firm sells an array of flavor variants and package sizes, predominantly centered around four priority brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer. Its drinks are produced in both company-owned breweries as well as through third-party contract arrangements, and while the company primarily goes to market through independent wholesalers (as mandated by law), it operates a fairly large salesforce to induce demand across the value chain (distributors, retailers, and drinkers). The preponderance of revenue is generated domestically.
Read more on SAM →