Garmin Ltd. vs Altria Group Inc — how do they compare? Garmin Ltd. trades at $249.2 (market cap $46.62B), while Altria Group Inc trades at $72.31 (market cap $117.76B). The key difference: Altria Group Inc is far larger — about 2.5× Garmin Ltd.'s market cap, and Altria Group Inc pays the higher dividend (6.01%). Which is the better fit depends on your goals.
| GRMN | MO | |
|---|---|---|
Market Cap | $46.62B | $117.76B |
Sector | Technology | Consumer Staples |
52-Week High | $267.52 | $74.55 |
52-Week Low | $187.10 | $54.72 |
Enterprise Value | $44.09B | $138.83B |
Dividend Yield | 1.74% | 6.01% |
Signals from Pluang's Aura AI — not financial advice
Garmin (GRMN) trades at $241.39, down 0.91% on the day, with a bullish technical signal supported by moving averages and a neutral RSI near 52. The stock shows strong fundamentals with 2025 revenue of $7.25B, net income margin of 23.26%, and consistent earnings beats in recent quarters. Recent product launches in aviation and marine electronics highlight innovation, while cash flow remains positive at $199.21M in 2025.
GRMN presents a solid investment case with robust profitability and growth, though valuation ratios like a P/E of 26.98 suggest premium pricing. Risks include competitive pressures and market volatility, but analyst consensus targets $281.50, indicating ~17% upside. The outlook is positive if earnings momentum continues, supported by dividend stability and institutional confidence.
MO trades at $70.18, down 2.35% today, with a bearish technical signal but strong fundamentals including a 39.52% net margin and consistent dividend payments. Recent earnings beat expectations in Q1 2026, while Q2 2026 estimates are $1.50 EPS. The stock holds a P/E of 14.72 and robust cash flow from operations of $9.29B in 2025, supporting its status as a Dividend King with over 50 years of increases.
Outlook remains stable due to high profitability and defensive appeal, but risks include declining smoking trends and regulatory pressures. Analysts are bullish with a $71.00 consensus target, offering a potential upside from current levels amid market volatility.
Trailing returns across standard periods
Latest headlines on both assets
Garmin produces GPS-enabled hardware and software for five verticals: fitness, outdoors, auto, aviation, and marine. The company relies on licensing mapping data to enable its hardware specialized for often niche activities like scuba diving or sailing. Garmin operates in 100 countries and sells its products via distributors as well as relationships with original equipment manufacturers.
Read more on GRMN →Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →