Compare GoPro Inc (GPRO) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs Yum! Brands, Inc. — how do they compare? GoPro Inc trades at $0.67 (market cap $122.03M), while Yum! Brands, Inc. trades at $151.21 (market cap $42.05B). The key difference: Yum! Brands, Inc. is far larger — about 344.6× GoPro Inc's market cap, and Yum! Brands, Inc. pays a 1.97% dividend while GoPro Inc pays none. Which is the better fit depends on your goals.
| GPRO | YUM | |
|---|---|---|
Market Cap | $122.03M | $42.05B |
Sector | Technology | Consumer Cyclical |
52-Week High | $2.88 | $168.16 |
52-Week Low | $0.64 | $138.21 |
Enterprise Value | $169.98M | $53.32B |
Dividend Yield | — | 1.97% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
YUM Brands trades at $152.32, down 3.73% amid a food safety investigation at Taco Bell. Technical indicators show bearish momentum with support at $151 and resistance at $154. Fundamentally, revenue grew to $8.21B in 2025 with a net income margin of 20.48%, while the P/E ratio stands at 24.61. The company recently announced the $2.7B sale of Pizza Hut to focus on KFC and Taco Bell, alongside a $4B share buyback authorization.
The outlook remains cautious due to near-term headwinds from the health probe, but long-term growth prospects are supported by brand focus and capital returns. Risks include regulatory scrutiny and integration challenges from the divestiture. Analysts maintain a consensus price target of $174.60 with 37% buy ratings, suggesting potential upside if operational stability is restored.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
