Compare GoPro Inc (GPRO) vs Wix.Com Ltd (WIX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs Wix.Com Ltd — how do they compare? GoPro Inc trades at $0.67 (market cap $122.03M), while Wix.Com Ltd trades at $52.29 (market cap $2.23B). The key difference: Wix.Com Ltd is far larger — about 18.3× GoPro Inc's market cap. Which is the better fit depends on your goals.
| GPRO | WIX | |
|---|---|---|
Market Cap | $122.03M | $2.23B |
Sector | Technology | Technology |
52-Week High | $2.88 | $184.24 |
52-Week Low | $0.64 | $40.43 |
Enterprise Value | $169.98M | $1.79B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
Wix stock trades at $53.13, up 0.8% on the day, amid mixed signals. The technical outlook is bullish with support at $52 and resistance at $54. Fundamentally, revenue grew to $1.99B in 2025, but net income margin remains negative at -1.97%. Recent Q1 2026 earnings missed expectations, contributing to a 56% stock decline in H1 2026. Analyst consensus is strongly bullish with a $83.13 price target, though legal investigations and AI demand concerns create headwinds.
The outlook hinges on execution amid competitive and operational risks. Upside potential exists if Wix leverages AI tools and partnership growth, but investors face volatility from expense spikes and legal scrutiny. The high P/E of 62.84 suggests growth expectations must materialize to justify valuation.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About Wix.Com Ltd
Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →
