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Compare GoPro Inc (GPRO) vs Wayfair Inc (W) Price & Performance

Wayfair IncTrade

Price performance (Past 24H)

Key statistics

GoPro Inc vs Wayfair Inc — how do they compare? GoPro Inc trades at $0.62 (market cap $114.41M), while Wayfair Inc trades at $103.66 (market cap $14.14B). The key difference: Wayfair Inc is far larger — about 123.6× GoPro Inc's market cap, and Wayfair Inc is trading nearer its 52-week high, GoPro Inc nearer its low. Which is the better fit depends on your goals.

GPROW
Market Cap
$114.41M$14.14B
Sector
TechnologyConsumer Cyclical
52-Week High
$2.88$119.05
52-Week Low
$0.62$57.40
Enterprise Value
$173.19M$16.47B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

GoPro Inc

GoPro (GPRO) trades at $0.70, down 3.53% in the last 24 hours, reflecting ongoing financial distress with a net income margin of -28.52% and negative cash flow. The stock is technically bearish, with moving averages signaling sell pressure, while recent news highlights a strategic review for a potential sale. Revenue has declined from $1.1B in 2022 to $652M in 2025, with consistent earnings misses and negative equity of -$681.61M.

The outlook hinges on the outcome of the strategic sale process, offering speculative upside if a buyer emerges, but risks include persistent cash burn, competitive pressures, and weak sales trends. Analysts are cautious, with only 21.43% recommending buy, as the company faces going-concern risks and dilution from financing activities.

Wayfair Inc

No Aura AI signal available yet.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About GoPro Inc

GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.

Read more on GPRO

About Wayfair Inc

Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.

Read more on W