Compare GoPro Inc (GPRO) vs Upstart Holdings Inc (UPST) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs Upstart Holdings Inc — how do they compare? GoPro Inc trades at $0.69 (market cap $122.03M), while Upstart Holdings Inc trades at $31.42 (market cap $3.02B). The key difference: Upstart Holdings Inc is far larger — about 24.7× GoPro Inc's market cap. Which is the better fit depends on your goals.
| GPRO | UPST | |
|---|---|---|
Market Cap | $122.03M | $3.02B |
Sector | Technology | Financials |
52-Week High | $2.88 | $84.13 |
52-Week Low | $0.64 | $24.22 |
Enterprise Value | $169.98M | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6978, down 1.86% on the day, reflecting persistent bearish sentiment amid financial distress. The stock shows a negative technical trend with recent earnings misses and declining revenues. The company is undergoing a strategic review for a potential sale or merger, with the CEO providing $20 million in financing to support operations. Valuation ratios like P/E of 4.56 and P/S of 0.18 appear low, but profitability remains deeply negative with a net income margin of -20.7% and ROE of -236.05%.
The outlook is highly speculative, hinging on the success of the strategic review; a sale could unlock value, but ongoing cash burn and competitive pressures pose significant risks. Investors face a binary outcome: potential upside from a strategic transaction versus substantial downside if the company fails to stabilize.
Upstart Holdings (UPST) trades at $31.72, up 0.83% on the day, with a bearish technical signal and mixed recent earnings. The company reported a significant revenue rebound to $1.02B in 2025 and a return to profitability with $53.60M net income, but Q1 2026 saw an unexpected EPS miss. Analyst consensus is split between Buy and Hold, with a $42.00 price target suggesting potential upside. Recent news highlights the company's AI lending platform expansion and a key $600M funding deal.
The outlook hinges on execution of its AI-driven lending model amid margin pressures. Investment opportunity lies in the company's revenue growth and expanding product lines, but risks include volatile cash flows, high debt levels, and sensitivity to funding markets and economic cycles. The stock's high P/E ratio of 77.05 demands sustained high growth to justify valuation.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About Upstart Holdings Inc
Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →
