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Compare GoPro Inc (GPRO) vs United Parcel Service Inc (UPS) Price & Performance

United Parcel Service IncTrade

Price performance (Past 24H)

Key statistics

GoPro Inc vs United Parcel Service Inc — how do they compare? GoPro Inc trades at $0.63 (market cap $120.42M), while United Parcel Service Inc trades at $104.44 (market cap $89.09B). The key difference: United Parcel Service Inc is far larger — about 739.8× GoPro Inc's market cap, and United Parcel Service Inc pays a 6.26% dividend while GoPro Inc pays none. Which is the better fit depends on your goals.

GPROUPS
Market Cap
$120.42M$89.09B
Sector
TechnologyIndustrials
52-Week High
$2.88$120.00
52-Week Low
$0.64$82.58
Enterprise Value
$168.37M$113.11B
Volume
2,288,643
Dividend Yield
6.26%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

GoPro Inc

GoPro (GPRO) trades at $0.73, down 0.38% on the day, reflecting persistent financial distress. The stock is in a bearish technical trend, with negative earnings surprises in recent quarters and a net income margin of -20.7% for 2025. Revenue has declined from $1.1B in 2022 to $652M in 2025, while the company is actively pursuing strategic alternatives, including a potential sale, as announced in May 2026.

The outlook is highly speculative, hinging on the outcome of the strategic review. A successful sale could unlock value, but fundamental weaknesses—including cash burn, negative equity, and competitive pressures—pose significant risks. Analyst sentiment is mixed, with a majority Hold rating, indicating caution amid the binary event-driven thesis.

United Parcel Service Inc

UPS trades at $104.48, up 1.24% daily, with a bearish technical signal but recent earnings beats. Revenue declined to $88.66B in 2025, with net income margin at 5.08%, while valuation ratios like P/E of 19.42 and P/S of 0.99 suggest moderate pricing. The company maintains a strong dividend yield, with recent payouts of $1.64 per share, and analyst consensus is mixed amid cost-cutting efforts and Amazon volume reset.

Outlook is cautious due to margin pressures and competitive threats, but upside exists if operational efficiencies materialize. Risks include high debt-to-asset ratio of 33.02% and volatile cash flows. Analysts target $117.90 on average, implying potential growth, but investor sentiment remains divided given bearish technical trends.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About GoPro Inc

GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.

Read more on GPRO

About United Parcel Service Inc

United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network

Read more on UPS