Compare GoPro Inc (GPRO) vs United Parcel Service Inc (UPS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs United Parcel Service Inc — how do they compare? GoPro Inc trades at $0.71 (market cap $122.03M), while United Parcel Service Inc trades at $117 (market cap $96.00B). The key difference: United Parcel Service Inc is far larger — about 786.7× GoPro Inc's market cap, and United Parcel Service Inc pays a 5.81% dividend while GoPro Inc pays none. Which is the better fit depends on your goals.
| GPRO | UPS | |
|---|---|---|
Market Cap | $122.03M | $96.00B |
Sector | Technology | Industrials |
52-Week High | $2.88 | $120.00 |
52-Week Low | $0.64 | $82.58 |
Enterprise Value | $169.98M | $118.86B |
Volume | — | 2,288,643 |
Dividend Yield | — | 5.81% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
UPS trades at $116.30, up 2.31% recently, with a bullish technical signal and strong profitability metrics including a 33.41% ROE. Recent earnings beats and a $48 million healthcare logistics investment highlight operational strength, though revenue has declined from $100.3B in 2022 to $88.7B in 2025. The stock is near resistance at $117, with a consensus price target of $112 below the current price.
The outlook is mixed: cost efficiency and dividend payments support value, but competitive pressures from Amazon and muted revenue growth pose risks. Analysts are divided, with 42% bullish and 49% neutral, suggesting cautious optimism amid headwinds. The Q2 2026 earnings report on July 28, 2026, will be critical for direction.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About United Parcel Service Inc
United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →
