Compare GoPro Inc (GPRO) vs Under Armour Inc Class A (UA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs Under Armour Inc Class A — how do they compare? GoPro Inc trades at $0.69 (market cap $122.03M), while Under Armour Inc Class A trades at $7.06 (market cap $2.89B). The key difference: Under Armour Inc Class A is far larger — about 23.7× GoPro Inc's market cap, and Under Armour Inc Class A is trading nearer its 52-week high, GoPro Inc nearer its low. Which is the better fit depends on your goals.
| GPRO | UA | |
|---|---|---|
Market Cap | $122.03M | $2.89B |
Sector | Technology | Consumer Cyclical |
52-Week High | $2.88 | $7.88 |
52-Week Low | $0.64 | $3.96 |
Enterprise Value | $169.98M | $4.52B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6978, down 1.86% on the day, reflecting persistent bearish sentiment amid financial distress. The stock shows a negative technical trend with recent earnings misses and declining revenues. The company is undergoing a strategic review for a potential sale or merger, with the CEO providing $20 million in financing to support operations. Valuation ratios like P/E of 4.56 and P/S of 0.18 appear low, but profitability remains deeply negative with a net income margin of -20.7% and ROE of -236.05%.
The outlook is highly speculative, hinging on the success of the strategic review; a sale could unlock value, but ongoing cash burn and competitive pressures pose significant risks. Investors face a binary outcome: potential upside from a strategic transaction versus substantial downside if the company fails to stabilize.
Under Armour (UA) trades at $6.915, up 6.88% today, with a bullish technical signal from moving averages and oscillators. The company reported a net loss of -$201.27 million in 2025, with a negative net income margin of -9.98%, though it beat earnings expectations in two of the last three quarters. Recent news includes a Dodge collaboration and a 1.2 million share purchase by Prem Watsa's Fairfax Financial, signaling institutional interest amid ongoing business restructuring.
The outlook remains challenged by declining revenues and persistent losses, but low P/S of 0.58 and analyst buy ratings (40.3%) suggest potential if turnaround efforts gain traction. Key risks include execution missteps, competitive pressure, and further revenue erosion, requiring careful monitoring of 2027 guidance for sustainable recovery.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About Under Armour Inc Class A
Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.
Read more on UA →
