GoPro Inc vs Trade Desk Inc — how do they compare? GoPro Inc trades at $0.67 (market cap $122.03M), while Trade Desk Inc trades at $19.1 (market cap $9.11B). The key difference: Trade Desk Inc is far larger — about 74.7× GoPro Inc's market cap. Which is the better fit depends on your goals.
| GPRO | TTD | |
|---|---|---|
Market Cap | $122.03M | $9.11B |
Sector | Technology | Technology |
52-Week High | $2.88 | $89.76 |
52-Week Low | $0.64 | $17.33 |
Enterprise Value | $169.98M | $8.12B |
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
TTD trades at $19.12, up 0.95% on the day, with a neutral technical signal and bearish moving averages. The company reported $2.9B revenue in 2025 with a net income margin of 15.3%, though Q1 2026 EPS missed expectations. Recent news includes executive appointments and expansion in Japan, while sentiment is mixed amid slowing growth concerns.
Outlook: TTD offers value at 22x P/E with strong profitability, but faces competitive pressure and growth deceleration. Analyst consensus is mixed with a $25.23 price target. Key risks include market share loss to larger rivals and execution on new initiatives.
Trailing returns across standard periods
Latest headlines on both assets
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →