Compare GoPro Inc (GPRO) vs Tractor Supply Co (TSCO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs Tractor Supply Co — how do they compare? GoPro Inc trades at $0.71 (market cap $122.03M), while Tractor Supply Co trades at $30.92 (market cap $15.82B). The key difference: Tractor Supply Co is far larger — about 129.6× GoPro Inc's market cap, and Tractor Supply Co pays a 3.18% dividend while GoPro Inc pays none. Which is the better fit depends on your goals.
| GPRO | TSCO | |
|---|---|---|
Market Cap | $122.03M | $15.82B |
Sector | Technology | Consumer Cyclical |
52-Week High | $2.88 | $62.65 |
52-Week Low | $0.64 | $29.14 |
Enterprise Value | $169.98M | $22.01B |
Dividend Yield | — | 3.18% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
TSCO trades at $30.93, up 1.24% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported $15.52B revenue in 2025, with net income of $1.10B and a 6.91% net margin. Recent earnings showed a mix of beats and misses, with Q2 2026 results pending. Analyst consensus is a $39.14 price target, with 48% buy ratings. Recent news highlights partnerships like the Instacart delivery deal and digital inclusion efforts with Starlink.
The outlook for TSCO is cautiously optimistic, supported by a reasonable P/E of 14.86 and strong ROE of 45.5%, but risks include recent earnings misses and consumer spending pressures. Upside potential exists if Q2 2026 earnings beat expectations, though bearish technical trends and competitive retail dynamics warrant monitoring.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About Tractor Supply Co
Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →
