GoPro Inc vs Stanley Black & Decker, Inc. — how do they compare? GoPro Inc trades at $0.71 (market cap $122.03M), while Stanley Black & Decker, Inc. trades at $91.41 (market cap $13.67B). The key difference: Stanley Black & Decker, Inc. is far larger — about 112× GoPro Inc's market cap, and Stanley Black & Decker, Inc. pays a 3.77% dividend while GoPro Inc pays none. Which is the better fit depends on your goals.
| GPRO | SWK | |
|---|---|---|
Market Cap | $122.03M | $13.67B |
Sector | Technology | — |
52-Week High | $2.88 | $94.12 |
52-Week Low | $0.64 | $62.12 |
Enterprise Value | $169.98M | $19.84B |
Dividend Yield | — | 3.77% |
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
Stanley Black & Decker (SWK) trades at $90.11, up 3.14% today, with a neutral technical signal and bullish moving averages. The company has beaten earnings estimates for three consecutive quarters, with Q2 2026 results pending. Revenue trends show stability around $15B annually, while net income improved to $402M in 2025. Valuation metrics include a P/E of 36.05 and P/S of 0.88, with a dividend payout scheduled for June 2026.
SWK offers a turnaround story with earnings beats and cost-saving efforts, but faces headwinds from weak Tools & Outdoor demand and high debt. Analyst consensus is mixed with 43% buy ratings, a $82.75 price target below current levels, and risks including consumer sentiment and interest rate sensitivity. The stock's near-term direction hinges on Q2 earnings due July 29, 2026.
Trailing returns across standard periods
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →Stanley Black & Decker Inc is a manufacturer of hand and power tools. The company operates three business segments: tools and storage, security, and industrial. Tools and storage, the largest segment by revenue, sells hand tools and power tools to professional end-users, distributors, retail consumers, and industrial customers. Security installs electronic security systems and provides electronic security services including alarm monitoring and video surveillance. Industrial sells engineered fastening products such as stud-welding systems, blind inserts and tools, and engineered plastic and mechanical fasteners. The largest end market is the United States of America.
Read more on SWK →