GoPro Inc vs SoFi Technologies Inc — how do they compare? GoPro Inc trades at $0.69 (market cap $122.03M), while SoFi Technologies Inc trades at $17.7 (market cap $22.92B). The key difference: SoFi Technologies Inc is far larger — about 187.8× GoPro Inc's market cap, and SoFi Technologies Inc is trading nearer its 52-week high, GoPro Inc nearer its low. Which is the better fit depends on your goals.
| GPRO | SOFI | |
|---|---|---|
Market Cap | $122.03M | $22.92B |
Sector | Technology | Financials |
52-Week High | $2.88 | $32.21 |
52-Week Low | $0.64 | $15.15 |
Enterprise Value | $169.98M | — |
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6978, down 1.86% on the day, reflecting persistent bearish sentiment amid financial distress. The stock shows a negative technical trend with recent earnings misses and declining revenues. The company is undergoing a strategic review for a potential sale or merger, with the CEO providing $20 million in financing to support operations. Valuation ratios like P/E of 4.56 and P/S of 0.18 appear low, but profitability remains deeply negative with a net income margin of -20.7% and ROE of -236.05%.
The outlook is highly speculative, hinging on the success of the strategic review; a sale could unlock value, but ongoing cash burn and competitive pressures pose significant risks. Investors face a binary outcome: potential upside from a strategic transaction versus substantial downside if the company fails to stabilize.
SoFi Technologies (SOFI) trades at $18.55, up 2.32% today, with a bullish technical signal from moving averages and recent earnings beats. Revenue grew to $3.61B in 2025, though net income dipped to $481M. The stock remains 30% down year-to-date but has rebounded from lows near $15. Analyst consensus price target is $22.43, with 33% buy ratings. Recent news highlights AI initiatives and new ETF launches as growth catalysts.
Outlook: Upside exists if SoFi sustains revenue growth and expands margins, but risks include high valuation (P/E 39.71) and dependence on favorable interest rates. Q2 earnings on July 29 will test management's 30% growth guidance. Institutional sentiment is mixed, with net cash flow positive but operating cash flow negative.
Trailing returns across standard periods
Latest headlines on both assets
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →