GoPro Q2 revenue drops 31%, but subscription revenue rises 11% with record 69% attach rate

GoPro reported Q2 2026 revenue of $105 million, down 31% year-over-year, driven by a 38% decline in camera unit sales. However, subscription and service revenue grew 11% to $29 million, now making up 28% of total revenue, with a record 69% subscriber attach rate. The company launched its new MISSION 1 Series cameras and is exploring strategic alternatives, including a potential sale, to maximize shareholder value. Despite losses, GoPro is focusing on growing its subscription business and innovative product launches to strengthen its market position.