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Compare GoPro Inc (GPRO) vs Southern Company (SO) Price & Performance

Southern CompanyTrade

Price performance (Past 24H)

Key statistics

GoPro Inc vs Southern Company — how do they compare? GoPro Inc trades at $1.19 (market cap $243.50M), while Southern Company trades at $85.79 (market cap $99.10B). The key difference: Southern Company is far larger — about 407× GoPro Inc's market cap, and Southern Company pays a 3.53% dividend while GoPro Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold GoPro Inc for 45 Days and Southern Company for 13 Days on average.

GPROSO
Market Cap
$243.50M$99.10B
Volume
11,527,1605,985,559
Sector
TechnologyUtilities
52-Week High
$2.35$99.72
52-Week Low
$0.58$82.35
Typical Hold Time
45 Days13 Days
Enterprise Value
$302.28M$173.21B
Dividend Yield
—3.53%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

GoPro Inc

GoPro (GPRO) trades at $1.20, down 1.64% with a volatile trading pattern following recent merger announcements. The stock shows bullish technical signals despite negative fundamental metrics including a -28.52% net income margin and -497.15% ROE. Recent developments include a $285 million merger agreement with Starman Optical and significant retail investor interest from influencer Markiplier's 8.5% stake acquisition.

The proposed merger at $1.14 per share creates a potential exit opportunity, though current trading above this level suggests market optimism about deal terms. However, persistent negative cash flows, declining revenues, and shareholder litigation regarding deal fairness present substantial risks. The company's pivot into AI data centers offers growth potential but execution uncertainty remains high.

Southern Company

No Aura AI signal available yet.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

GPRO
93% Buy7% Sell
Avg holding period · 45 Days
SO

No sentiment data available yet.

Top news

Latest headlines on both assets

About GoPro Inc

GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.

Read more on GPRO →

About Southern Company

Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.

Read more on SO →