Compare GoPro Inc (GPRO) vs Boston Beer Company Inc (SAM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs Boston Beer Company Inc — how do they compare? GoPro Inc trades at $0.67 (market cap $122.03M), while Boston Beer Company Inc trades at $180.11 (market cap $1.77B). The key difference: Boston Beer Company Inc is far larger — about 14.5× GoPro Inc's market cap, and Boston Beer Company Inc is trading nearer its 52-week high, GoPro Inc nearer its low. Which is the better fit depends on your goals.
| GPRO | SAM | |
|---|---|---|
Market Cap | $122.03M | $1.77B |
Sector | Technology | Consumer Staples |
52-Week High | $2.88 | $260.05 |
52-Week Low | $0.64 | $161.08 |
Enterprise Value | $169.98M | $1.64B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6978, down 1.86% on the day, reflecting persistent bearish sentiment amid financial distress. The stock shows a negative technical trend with recent earnings misses and declining revenues. The company is undergoing a strategic review for a potential sale or merger, with the CEO providing $20 million in financing to support operations. Valuation ratios like P/E of 4.56 and P/S of 0.18 appear low, but profitability remains deeply negative with a net income margin of -20.7% and ROE of -236.05%.
The outlook is highly speculative, hinging on the success of the strategic review; a sale could unlock value, but ongoing cash burn and competitive pressures pose significant risks. Investors face a binary outcome: potential upside from a strategic transaction versus substantial downside if the company fails to stabilize.
Boston Beer Company (SAM) trades at $173.89, up 3.04% on the day, with a bearish technical signal and mixed fundamentals. The stock shows a P/E of 22.66 and P/S of 0.94, with recent earnings beating expectations in Q3 and Q4 2025 but missing in Q1 2026. Operating cash flow remains positive at $270M for 2025, though net income margin turned negative to -3.15% in 2026 projections. Analyst consensus is 'Hold' with a $213.50 price target, representing 22.8% upside potential.
The outlook presents a mixed picture: valuation appears reasonable with solid cash generation, but profitability concerns and bearish technicals create headwinds. Key opportunities include continued 'Beyond Beer' expansion and cost-saving initiatives, while risks involve volume pressure on key brands and execution challenges in a competitive beverage market.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About Boston Beer Company Inc
Boston Beer is a leader in U.S. high-end malt beverages and adjacent categories, with strong positions in craft beer, hard cider, and hard seltzer. The firm sells an array of flavor variants and package sizes, predominantly centered around four priority brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly Hard Seltzer. Its drinks are produced in both company-owned breweries as well as through third-party contract arrangements, and while the company primarily goes to market through independent wholesalers (as mandated by law), it operates a fairly large salesforce to induce demand across the value chain (distributors, retailers, and drinkers). The preponderance of revenue is generated domestically.
Read more on SAM →
