GoPro Inc vs Rockwell Automation — how do they compare? GoPro Inc trades at $0.7 (market cap $122.03M), while Rockwell Automation trades at $464.02 (market cap $51.40B). The key difference: Rockwell Automation is far larger — about 421.2× GoPro Inc's market cap, and Rockwell Automation pays a 1.2% dividend while GoPro Inc pays none. Which is the better fit depends on your goals.
| GPRO | ROK | |
|---|---|---|
Market Cap | $122.03M | $51.40B |
Sector | Technology | Industrials |
52-Week High | $2.88 | $495.08 |
52-Week Low | $0.64 | $328.67 |
Enterprise Value | $169.98M | $55.03B |
Dividend Yield | — | 1.2% |
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6978, down 1.86% on the day, reflecting persistent bearish sentiment amid financial distress. The stock shows a negative technical trend with recent earnings misses and declining revenues. The company is undergoing a strategic review for a potential sale or merger, with the CEO providing $20 million in financing to support operations. Valuation ratios like P/E of 4.56 and P/S of 0.18 appear low, but profitability remains deeply negative with a net income margin of -20.7% and ROE of -236.05%.
The outlook is highly speculative, hinging on the success of the strategic review; a sale could unlock value, but ongoing cash burn and competitive pressures pose significant risks. Investors face a binary outcome: potential upside from a strategic transaction versus substantial downside if the company fails to stabilize.
Rockwell Automation (ROK) trades at $469.77, up 2.02% today, with strong technical momentum and bullish moving average signals. The company has consistently beaten earnings expectations in recent quarters, with Q1 2026 EPS of $3.30 exceeding estimates of $2.88. Revenue remains stable at $8.34B for 2025, though net income margin has declined to 10.41% from previous highs. Recent news highlights the company's leadership in industrial automation and AI integration.
ROK presents a mixed outlook with premium valuation metrics (P/E 47.97) offset by strong analyst support (30.77% buy ratings) and consistent dividend payments. Key risks include margin compression and competitive pressures in industrial automation. The consensus price target of $471.71 suggests limited near-term upside from current levels, requiring sustained earnings growth to justify valuation.
Trailing returns across standard periods
Latest headlines on both assets
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →