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Compare GoPro Inc (GPRO) vs Plby Group Inc (PLBY) Price & Performance

Plby Group IncTrade

Price performance (Past 24H)

Key statistics

GoPro Inc vs Plby Group Inc — how do they compare? GoPro Inc trades at $1.19 (market cap $243.50M), while Plby Group Inc trades at $0.97 (market cap $118.21M). The key difference: GoPro Inc is far larger — about 2.1× Plby Group Inc's market cap, and GoPro Inc is trading nearer its 52-week high, Plby Group Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold GoPro Inc for 45 Days and Plby Group Inc for 24 Days on average.

GPROPLBY
Market Cap
$243.50M$118.21M
Volume
11,527,160919,783
Sector
TechnologyConsumer Cyclical
52-Week High
$2.35$2.71
52-Week Low
$0.58$0.99
Typical Hold Time
45 Days24 Days
Enterprise Value
$302.28M$263.80M

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

GoPro Inc

GoPro (GPRO) trades at $1.20, down 1.64% with a volatile trading pattern following recent merger announcements. The stock shows bullish technical signals despite negative fundamental metrics including a -28.52% net income margin and -497.15% ROE. Recent developments include a $285 million merger agreement with Starman Optical and significant retail investor interest from influencer Markiplier's 8.5% stake acquisition.

The proposed merger at $1.14 per share creates a potential exit opportunity, though current trading above this level suggests market optimism about deal terms. However, persistent negative cash flows, declining revenues, and shareholder litigation regarding deal fairness present substantial risks. The company's pivot into AI data centers offers growth potential but execution uncertainty remains high.

Plby Group Inc

PLBY Group trades at $0.97, down 4.5% today, with a bearish technical outlook despite analyst optimism. The company shows improving fundamentals with revenue stabilizing around $120M and narrowing losses, though it remains unprofitable with negative equity. Recent leadership appointments signal strategic focus on brand growth and licensing expansion.

The stock presents a turnaround opportunity with strong analyst support (75% buy ratings) but carries significant risk from high debt levels and negative shareholder equity. Near-term catalysts depend on execution of the media and experiences strategy, while competitive pressures and cash flow volatility remain concerns.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

GPRO
92% Buy8% Sell
Avg holding period · 45 Days
PLBY
100% Buy0% Sell
Avg holding period · 24 Days

About GoPro Inc

GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.

Read more on GPRO →

About Plby Group Inc

PLBY Group Inc is a pleasure and leisure company. The company's segment includes Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It generates maximum revenue from the Direct-to-Consumer segment. Direct-to-Consumer operations include consumer products sold through third-party retailers or online direct-to-customer. Geographically, it derives a majority of revenue from the United States.

Read more on PLBY →