GoPro Inc vs NICE Ltd — how do they compare? GoPro Inc trades at $0.71 (market cap $122.03M), while NICE Ltd trades at $102.51 (market cap $6.14B). The key difference: NICE Ltd is far larger — about 50.3× GoPro Inc's market cap, and NICE Ltd is trading nearer its 52-week high, GoPro Inc nearer its low. Which is the better fit depends on your goals.
| GPRO | NICE | |
|---|---|---|
Market Cap | $122.03M | $6.14B |
Sector | Technology | Technology |
52-Week High | $2.88 | $170.37 |
52-Week Low | $0.64 | $83.15 |
Enterprise Value | $169.98M | $5.92B |
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
NICE trades at $101.35, down 0.91% today, with a bullish technical signal from moving averages but bearish oscillators. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $2.64 surpassing the $2.52 estimate. Fundamentals show robust profitability with a 65.79% gross margin and 17.57% net income margin. Recent news highlights AI-driven customer engagement expansions, including partnerships with Banco do Brasil and Sopra Steria.
The outlook remains positive with a consensus price target of $124.88, implying 23% upside. Risks include competitive pressures in AI software and potential margin compression. Analyst sentiment is bullish with 13 buys and no sells among 23 coverage firms, though technical indicators suggest near-term overbought conditions may limit immediate gains.
Trailing returns across standard periods
Latest headlines on both assets
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →NICE Ltd. is a global leader in both enterprise software and cloud computing, specializing in customer experience and financial crime prevention solutions. The company's platform utilizes advanced analytics, AI, and automation to help organizations enhance customer interactions, ensure compliance, and combat fraud. NICE serves a diverse client base, including contact centers, financial institutions, and government agencies, by optimizing operations and improving service quality.
Read more on NICE →