Compare GoPro Inc (GPRO) vs Altria Group Inc (MO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs Altria Group Inc — how do they compare? GoPro Inc trades at $0.69 (market cap $122.03M), while Altria Group Inc trades at $71.78 (market cap $117.76B). The key difference: Altria Group Inc is far larger — about 965× GoPro Inc's market cap, and Altria Group Inc pays a 6.01% dividend while GoPro Inc pays none. Which is the better fit depends on your goals.
| GPRO | MO | |
|---|---|---|
Market Cap | $122.03M | $117.76B |
Sector | Technology | Consumer Staples |
52-Week High | $2.88 | $74.55 |
52-Week Low | $0.64 | $54.72 |
Enterprise Value | $169.98M | $138.83B |
Dividend Yield | — | 6.01% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6978, down 1.86% on the day, reflecting persistent bearish sentiment amid financial distress. The stock shows a negative technical trend with recent earnings misses and declining revenues. The company is undergoing a strategic review for a potential sale or merger, with the CEO providing $20 million in financing to support operations. Valuation ratios like P/E of 4.56 and P/S of 0.18 appear low, but profitability remains deeply negative with a net income margin of -20.7% and ROE of -236.05%.
The outlook is highly speculative, hinging on the success of the strategic review; a sale could unlock value, but ongoing cash burn and competitive pressures pose significant risks. Investors face a binary outcome: potential upside from a strategic transaction versus substantial downside if the company fails to stabilize.
MO trades at $70.18, down 2.35% today, with a bearish technical signal but strong fundamentals including a 39.52% net margin and consistent dividend payments. Recent earnings beat expectations in Q1 2026, while Q2 2026 estimates are $1.50 EPS. The stock holds a P/E of 14.72 and robust cash flow from operations of $9.29B in 2025, supporting its status as a Dividend King with over 50 years of increases.
Outlook remains stable due to high profitability and defensive appeal, but risks include declining smoking trends and regulatory pressures. Analysts are bullish with a $71.00 consensus target, offering a potential upside from current levels amid market volatility.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About Altria Group Inc
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →
