Compare GoPro Inc (GPRO) vs CarMax, Inc (KMX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs CarMax, Inc — how do they compare? GoPro Inc trades at $0.71 (market cap $122.03M), while CarMax, Inc trades at $58.47 (market cap $8.36B). The key difference: CarMax, Inc is far larger — about 68.5× GoPro Inc's market cap, and CarMax, Inc is trading nearer its 52-week high, GoPro Inc nearer its low. Which is the better fit depends on your goals.
| GPRO | KMX | |
|---|---|---|
Market Cap | $122.03M | $8.36B |
Sector | Technology | Consumer Cyclical |
52-Week High | $2.88 | $63.53 |
52-Week Low | $0.64 | $30.88 |
Enterprise Value | $169.98M | $26.87B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
CarMax (KMX) stock trades at $59.87, up 7.43% in the last session, with a bullish technical signal from moving averages. The company reported Q1 2026 earnings that beat expectations, with revenue of $26.35 billion and net income of $500.56 million in 2025. However, net income margin remains thin at 0.84%, and the stock trades at a P/E of 36.61, which is elevated relative to historical norms. Recent news highlights a four-pillar strategic turnaround under new CEO Keith Barr, though an ongoing legal investigation adds uncertainty.
The outlook for KMX hinges on successful execution of its growth strategy amid a challenging used car market. Upside potential exists if cost controls and digital initiatives improve profitability, but risks include high debt levels, margin pressure, and the pending legal probe. Analyst consensus is mixed, with a Hold rating predominant and a price target of $48.91 below the current price, suggesting caution despite recent positive momentum.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About CarMax, Inc
CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
Read more on KMX →
