Compare GoPro Inc (GPRO) vs CarMax, Inc (KMX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs CarMax, Inc — how do they compare? GoPro Inc trades at $1.21 (market cap $243.50M), while CarMax, Inc trades at $54 (market cap $7.64B). The key difference: CarMax, Inc is far larger — about 31.4× GoPro Inc's market cap, and CarMax, Inc is trading nearer its 52-week high, GoPro Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold GoPro Inc for 45 Days and CarMax, Inc for 49 Days on average.
| GPRO | KMX | |
|---|---|---|
Market Cap | $243.50M | $7.64B |
Volume | 11,527,160 | 3,610,116 |
Sector | Technology | Consumer Cyclical |
52-Week High | $2.35 | $64.22 |
52-Week Low | $0.58 | $30.88 |
Typical Hold Time | 45 Days | 49 Days |
Enterprise Value | $302.28M | $25.34B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $1.22, down 7.58% on the day, as the company faces significant financial challenges with negative net income margins and declining revenues. Despite recent product recognition for its MISSION 1 series, the stock has been volatile amid merger discussions with Starman Optical and influencer investment interest. Technical indicators show a bullish moving average signal but mixed oscillators, while fundamentals reveal persistent losses and cash burn.
The outlook remains highly speculative with a proposed $1.14 per share buyout offering a potential floor, but ongoing losses and competitive pressures pose substantial risks. Analyst sentiment is mixed with only 21% buy ratings, reflecting skepticism about the company's turnaround prospects despite recent merger excitement.
CarMax (KMX) trades at $53.28, down 3.64% amid bearish technical signals despite recent earnings beats. The stock shows mixed fundamentals with strong revenue growth (Q2 2026 revenue up 19.5% to $7.9B) but thin net margins (1.06%). Analyst consensus leans cautious with 62% hold ratings, though price targets suggest 10.5% upside to $58.89. Recent leadership appointments and strategic updates signal management's focus on growth execution.
Outlook hinges on CarMax's ability to sustain unit sales momentum while improving profitability. The stock offers value appeal (P/S 0.28) but faces execution risks from high debt ($18.1B long-term) and competitive pressures. Near-term catalysts include November's strategic webcast and Q3 earnings.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
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About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About CarMax, Inc
CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
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