GoPro Inc vs Iron Mountain Inc — how do they compare? GoPro Inc trades at $0.6 (market cap $114.41M), while Iron Mountain Inc trades at $124.37 (market cap $36.44B). The key difference: Iron Mountain Inc is far larger — about 318.5× GoPro Inc's market cap, and Iron Mountain Inc pays a 2.82% dividend while GoPro Inc pays none. Which is the better fit depends on your goals.
| GPRO | IRM | |
|---|---|---|
Market Cap | $114.41M | $36.44B |
Sector | Technology | Real Estate |
52-Week High | $2.88 | $133.06 |
52-Week Low | $0.62 | $78.86 |
Enterprise Value | $173.19M | $55.85B |
Dividend Yield | — | 2.82% |
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.70, down 3.53% in the last 24 hours, reflecting ongoing financial distress with a net income margin of -28.52% and negative cash flow. The stock is technically bearish, with moving averages signaling sell pressure, while recent news highlights a strategic review for a potential sale. Revenue has declined from $1.1B in 2022 to $652M in 2025, with consistent earnings misses and negative equity of -$681.61M.
The outlook hinges on the outcome of the strategic sale process, offering speculative upside if a buyer emerges, but risks include persistent cash burn, competitive pressures, and weak sales trends. Analysts are cautious, with only 21.43% recommending buy, as the company faces going-concern risks and dilution from financing activities.
Iron Mountain (IRM) trades at $121.56, up 0.34% today, with strong earnings beats in recent quarters and a bullish analyst consensus price target of $141.50. The stock shows bearish technical signals but benefits from robust revenue growth, particularly in data centers and digital solutions, though high debt levels and declining profit margins pose challenges. Recent news highlights CEO stock sales and institutional buying activity.
Outlook: IRM offers growth potential from data center expansion and recurring revenue streams, supported by positive analyst ratings. Key risks include elevated debt, margin pressure, and competitive threats. Investors should weigh strong operational performance against financial leverage and market sentiment shifts for balanced decision-making.
Trailing returns across standard periods
Latest headlines on both assets
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →Iron Mountain Inc is a record management services provider. The firm is organized as a REIT. Most of its revenue comes from its storage business, with the rest coming from value-added services. The firm primarily caters to enterprise clients in developed markets. Its business segments include Global RIM Business
Read more on IRM →