GoPro Inc vs HubSpot Inc — how do they compare? GoPro Inc trades at $0.71 (market cap $122.03M), while HubSpot Inc trades at $223.7 (market cap $11.02B). The key difference: HubSpot Inc is far larger — about 90.3× GoPro Inc's market cap, and HubSpot Inc is trading nearer its 52-week high, GoPro Inc nearer its low. Which is the better fit depends on your goals.
| GPRO | HUBS | |
|---|---|---|
Market Cap | $122.03M | $11.02B |
Sector | Technology | Technology |
52-Week High | $2.88 | $560.90 |
52-Week Low | $0.64 | $170.39 |
Enterprise Value | $169.98M | $9.58B |
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
HubSpot (HUBS) trades at $226.06, up 7.81% over 24 hours, with a bullish technical signal and strong analyst support. The stock shows consistent earnings beats, with Q1 2026 EPS of $2.72 exceeding the $2.47 estimate. Revenue growth accelerated to $3.13B in 2025, and net income turned positive at $45.91M. Recent news highlights AI-driven product expansion and a scheduled Analyst Day in September 2026.
Outlook remains positive given robust revenue growth, expanding AI capabilities, and a consensus price target of $268.75 implying 19% upside. Risks include high valuation multiples (P/E 113.33) and competitive pressures in the CRM space. The stock's momentum depends on sustained execution and AI monetization.
Trailing returns across standard periods
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →