Global Payments Inc vs Zeta Global Holdings Corp — how do they compare? Global Payments Inc trades at $79.17 (market cap $21.40B), while Zeta Global Holdings Corp trades at $21.68 (market cap $5.59B). The key difference: Global Payments Inc is far larger — about 3.8× Zeta Global Holdings Corp's market cap, and Global Payments Inc pays a 1.28% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals.
| GPN | ZETA | |
|---|---|---|
Market Cap | $21.40B | $5.59B |
Sector | Industrials | Technology |
52-Week High | $90.01 | $25.24 |
52-Week Low | $62.47 | $14.55 |
Enterprise Value | $39.11B | $5.49B |
Dividend Yield | 1.28% | — |
Signals from Pluang's Aura AI — not financial advice
Global Payments (GPN) trades at $75.89, down 1.25% today, with a bullish technical signal from moving averages and strong earnings beats in recent quarters. The company maintains solid cash flow generation ($2.66B operating cash flow in 2025) and recently announced a $0.25 dividend. Despite negative net income margin and ROE, revenue trends show recovery potential with 2026 projections at $8.9B. Analyst consensus remains positive with 58% buy ratings and $81.56 price target.
GPN presents a mixed outlook with strong operational execution offset by profitability challenges. The Worldpay integration and AI-powered POS expansion offer growth catalysts, but margin pressure and rising debt levels pose risks. Current valuation at 28.76 P/E appears reasonable given the company's market position in payment technology, though investors should monitor competitive pressures in the fintech space.
ZETA stock trades at $21.335, down 5.3% over 24 hours, with technical indicators showing a bullish trend. The company reported strong revenue growth to $1.3 billion in 2025 but remains unprofitable with a net loss of $31.51 million. Recent strategic partnerships with Palantir, OpenAI, and Snowflake highlight Zeta's pivot toward AI infrastructure, driving positive analyst sentiment with 11 buy ratings and a $27.50 consensus price target.
ZETA presents a growth opportunity through AI adoption and enterprise expansion, but faces risks from negative cash flow and margin pressure. The stock's 29% upside to consensus target suggests potential, though profitability challenges and competitive threats require careful monitoring for sustained investor confidence.
Trailing returns across standard periods
Global Payments is a leading provider of payment processing and software solutions and focuses on serving small and midsize merchants. The company operates in 30 countries and generates about one fourth of its revenue from outside North America, primarily in Europe and Asia. In 2019, Global Payments merged with Total System Services in an all-stock deal that gave Total System Services shareholders 48% of the combined company's shares.
Read more on GPN →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →