Global Payments Inc vs Wix.Com Ltd — how do they compare? Global Payments Inc trades at $79.29 (market cap $21.40B), while Wix.Com Ltd trades at $52.77 (market cap $2.23B). The key difference: Global Payments Inc is far larger — about 9.6× Wix.Com Ltd's market cap, and Global Payments Inc pays a 1.28% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals.
| GPN | WIX | |
|---|---|---|
Market Cap | $21.40B | $2.23B |
Sector | Industrials | Technology |
52-Week High | $90.01 | $184.24 |
52-Week Low | $62.47 | $40.43 |
Enterprise Value | $39.11B | $1.79B |
Dividend Yield | 1.28% | — |
Signals from Pluang's Aura AI — not financial advice
Global Payments (GPN) trades at $75.89, down 1.25% today, with a bullish technical signal from moving averages and strong earnings beats in recent quarters. The company maintains solid cash flow generation ($2.66B operating cash flow in 2025) and recently announced a $0.25 dividend. Despite negative net income margin and ROE, revenue trends show recovery potential with 2026 projections at $8.9B. Analyst consensus remains positive with 58% buy ratings and $81.56 price target.
GPN presents a mixed outlook with strong operational execution offset by profitability challenges. The Worldpay integration and AI-powered POS expansion offer growth catalysts, but margin pressure and rising debt levels pose risks. Current valuation at 28.76 P/E appears reasonable given the company's market position in payment technology, though investors should monitor competitive pressures in the fintech space.
Wix.com (WIX) trades at $52.71, up 0.57% on the day, with a bullish technical signal from moving averages but mixed oscillators. The company reported strong revenue growth to $1.99B in 2025, though net income margin turned negative at -1.97%. Recent news highlights a significant stock decline of 27% in May 2026 following Q1 earnings miss and an unanticipated spike in operating expenses, prompting multiple law firm investigations into potential securities fraud.
The outlook is polarized: strong analyst consensus (67.5% Buy) with an $83.13 price target suggests significant upside, but near-term risks are elevated due to the Q1 earnings miss, ongoing legal investigations, and volatile cash flow trends. Revenue growth remains robust, but profitability challenges and negative shareholder equity create headwinds for sustained value creation.
Trailing returns across standard periods
Latest headlines on both assets
Global Payments is a leading provider of payment processing and software solutions and focuses on serving small and midsize merchants. The company operates in 30 countries and generates about one fourth of its revenue from outside North America, primarily in Europe and Asia. In 2019, Global Payments merged with Total System Services in an all-stock deal that gave Total System Services shareholders 48% of the combined company's shares.
Read more on GPN →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →