Genuine Parts Company vs Zeta Global Holdings Corp — how do they compare? Genuine Parts Company trades at $135.22 (market cap $18.62B), while Zeta Global Holdings Corp trades at $28.31 (market cap $7.32B). The key difference: Genuine Parts Company is far larger — about 2.5× Zeta Global Holdings Corp's market cap, and Genuine Parts Company pays a 3.15% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals.
| GPC | ZETA | |
|---|---|---|
Market Cap | $18.62B | $7.32B |
Sector | Consumer Cyclical | Technology |
52-Week High | $149.26 | $29.15 |
52-Week Low | $92.47 | $14.55 |
Enterprise Value | $24.72B | $7.20B |
Dividend Yield | 3.15% | — |
Signals from Pluang's Aura AI — not financial advice
GPC trades at $133.89, down 0.48% today, with a bullish technical outlook from moving averages but overbought RSI signals. Recent Q2 2026 earnings beat expectations with EPS of $2.15 versus $2.08 expected, driven by 6% sales growth. The company maintains a dividend payout, with a $1.06 dividend declared for H1 2026. Valuation shows a high P/E of 540.36 but a reasonable P/S of 0.75, while net income margins remain thin at 0.13% for 2025.
Outlook is mixed: analyst consensus targets $148.67 with 43% buy ratings, but profitability challenges and rising debt-to-asset ratios pose risks. The stock's proximity to its 52-week high suggests limited near-term upside, requiring careful monitoring of margin improvements and industrial segment performance to justify further gains.
ZETA trades at $28.55, up 3.67% today, near its consensus price target of $30.44. The stock shows bullish technical signals with strong moving average support and resistance at $30. Fundamentally, revenue grew to $1.3B in 2025 with a gross margin of 59.48%, though net income remains negative. Recent Q2 2026 earnings beat estimates with 44% revenue growth, marking the 20th consecutive beat-and-raise quarter, driven by AI adoption and partnerships.
Outlook is positive with analyst consensus at Buy (73%) and a $30.44 target, but risks include rich valuation (P/S 4.35, EV/EBITDA 95.89) and execution challenges in integrating AI growth. Investors face volatility from high RSI levels, yet sustained earnings momentum and institutional accumulation support upside potential.
Trailing returns across standard periods
Latest headlines on both assets
Genuine Parts sells automotive parts (about two thirds of net sales) and industrial components. The company sells vehicle parts to commercial and retail customers through roughly 9,700 stores worldwide, most of which are independently owned. Its industrial unit, primarily operating under the Motion Industries banner in the United States, supplies bearings, power transmission, industrial automation, hydraulic, and pneumatic components to maintenance, repair, and OEM clients.
Read more on GPC →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →