Genuine Parts Company vs Trade Desk Inc — how do they compare? Genuine Parts Company trades at $135.22 (market cap $18.62B), while Trade Desk Inc trades at $13.5 (market cap $6.37B). The key difference: Genuine Parts Company is far larger — about 2.9× Trade Desk Inc's market cap, and Genuine Parts Company pays a 3.15% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| GPC | TTD | |
|---|---|---|
Market Cap | $18.62B | $6.37B |
Sector | Consumer Cyclical | Technology |
52-Week High | $149.26 | $55.36 |
52-Week Low | $92.47 | $13.39 |
Enterprise Value | $24.72B | $5.32B |
Dividend Yield | 3.15% | — |
Trailing returns across standard periods
Latest headlines on both assets
Genuine Parts sells automotive parts (about two thirds of net sales) and industrial components. The company sells vehicle parts to commercial and retail customers through roughly 9,700 stores worldwide, most of which are independently owned. Its industrial unit, primarily operating under the Motion Industries banner in the United States, supplies bearings, power transmission, industrial automation, hydraulic, and pneumatic components to maintenance, repair, and OEM clients.
Read more on GPC →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →