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Compare Genuine Parts Company (GPC) vs Trade Desk Inc (TTD) Price & Performance

Genuine Parts CompanyTrade
Trade Desk IncTrade

Price performance (Past 24H)

Key statistics

Genuine Parts Company vs Trade Desk Inc — how do they compare? Genuine Parts Company trades at $127.56 (market cap $17.29B), while Trade Desk Inc trades at $12.35 (market cap $5.72B). The key difference: Genuine Parts Company is far larger — about 3× Trade Desk Inc's market cap, and Genuine Parts Company pays a 3.39% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Genuine Parts Company for 75 Days and Trade Desk Inc for 72 Days on average.

GPCTTD
Market Cap
$17.29B$5.72B
Volume
900,87014,380,236
Sector
Consumer CyclicalMedia
52-Week High
$149.26$54.13
52-Week Low
$92.47$11.92
Typical Hold Time
75 Days72 Days
Enterprise Value
$23.38B$4.66B
Dividend Yield
3.39%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Genuine Parts Company

GPC trades at $128.17, up 0.62% today, with a bearish technical signal but neutral oscillators. The company reported mixed earnings, missing in Q4 2025 but beating in Q1 and Q2 2026, with Q3 2026 results due October 20, 2026. Revenue grew to $24.3B in 2025, but net income margin fell sharply to 0.13%. Analyst consensus is a Buy with a $145.75 price target, and the upcoming spinoff of the industrial unit Motion in Q1 2027 is a key catalyst.

The outlook is cautiously optimistic due to the spinoff potential and dividend stability, but risks include declining profitability, high P/E ratio of 501.64, and bearish technical trends. Investors should weigh the long-term benefits of the separation against near-term margin pressures and debt levels rising to 23.08% of assets in 2025.

Trade Desk Inc

TTD trades at $12.34, down 3.52% today and 68% year-to-date, reflecting bearish technical signals and recent earnings misses. Revenue grew to $2.90B in 2025 with a 15.3% net margin, but 2026 guidance indicates slowing growth. The stock faces pressure from competition and index removal flows, with analyst consensus at a $14.72 price target amid mixed sentiment.

Outlook remains cautious due to competitive threats and slowing revenue growth, though valuation ratios appear low. Key risks include execution challenges and macroeconomic headwinds, while potential upside hinges on market share retention and cost management improvements.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

GPC

No sentiment data available yet.

TTD
63% Buy37% Sell
Avg holding period · 72 Days

Top news

Latest headlines on both assets

About Genuine Parts Company

Genuine Parts sells automotive parts (about two thirds of net sales) and industrial components. The company sells vehicle parts to commercial and retail customers through roughly 9,700 stores worldwide, most of which are independently owned. Its industrial unit, primarily operating under the Motion Industries banner in the United States, supplies bearings, power transmission, industrial automation, hydraulic, and pneumatic components to maintenance, repair, and OEM clients.

Read more on GPC →

About Trade Desk Inc

The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.

Read more on TTD →