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Compare Alphabet Inc Class A (GOOGL) vs Upstart Holdings Inc (UPST) Price & Performance

Alphabet Inc Class ATrade
Upstart Holdings IncTrade

Price performance (Past 24H)

Key statistics

Alphabet Inc Class A vs Upstart Holdings Inc — how do they compare? Alphabet Inc Class A trades at $352.16 (market cap $4.24T), while Upstart Holdings Inc trades at $24.16 (market cap $2.35B). The key difference: Alphabet Inc Class A is far larger — about 1804.3× Upstart Holdings Inc's market cap, and Alphabet Inc Class A pays a 0.25% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Alphabet Inc Class A for 85 Days and Upstart Holdings Inc for 39 Days on average.

GOOGLUPST
Market Cap
$4.24T$2.35B
Volume
23,392,8504,203,337
Sector
MediaFinancials
52-Week High
$402.62$52.74
52-Week Low
$236.59$22.81
Typical Hold Time
85 Days39 Days
Enterprise Value
$4.13T$3.88B
Dividend Yield
0.25%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Alphabet Inc Class A

Alphabet (GOOGL) trades at $353.47, up 0.85% with strong bullish momentum. The stock shows robust fundamentals with revenue growth from $350.0B in 2024 to $402.8B in 2025 and net income surging to $132.2B. Technical indicators signal bullish momentum with the current price above key support levels. Recent earnings beats and strong analyst consensus support continued upside potential.

Outlook remains positive with 87% analyst buy ratings and $431.83 price target representing 22% upside. Key risks include antitrust scrutiny and AI competition, but Alphabet's diversified revenue streams and strong cash flow position the company for sustained growth. The combination of technical strength and fundamental excellence suggests favorable risk-reward for investors.

Upstart Holdings Inc

Upstart Holdings trades at $24.24, up 0.9% with a bearish technical signal despite recent earnings misses. The company achieved profitability in 2025 with $1.02B revenue and $53.6M net income, though cash flow from operations remains negative at -$147.7M. Recent news highlights partnership expansions into HELOC and auto lending while the stock faces pressure from broader consumer lending sector weakness.

Upstart's AI lending platform shows revenue growth potential but faces execution risks amid volatile credit markets. Analyst consensus targets $39.50 (63% upside) with mixed ratings, while high P/E of 46.5 suggests premium valuation. The key risk remains the company's loan syndication model during economic downturns.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

GOOGL
16% Buy84% Sell
Avg holding period · 85 Days
UPST
73% Buy27% Sell
Avg holding period · 39 Days

Top news

Latest headlines on both assets

About Alphabet Inc Class A

Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

Read more on GOOGL →

About Upstart Holdings Inc

Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.

Read more on UPST →