Alphabet Inc Class A vs Upstart Holdings Inc — how do they compare? Alphabet Inc Class A trades at $371.49 (market cap $4.52T), while Upstart Holdings Inc trades at $31.16 (market cap $3.02B). The key difference: Alphabet Inc Class A is far larger — about 1496.7× Upstart Holdings Inc's market cap, and Alphabet Inc Class A pays a 0.24% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals.
| GOOGL | UPST | |
|---|---|---|
Market Cap | $4.52T | $3.02B |
Sector | Media | Financials |
52-Week High | $402.62 | $84.13 |
52-Week Low | $182.97 | $24.22 |
Enterprise Value | $4.49T | — |
Dividend Yield | 0.24% | — |
Signals from Pluang's Aura AI — not financial advice
Alphabet (GOOGL) trades at $359.51, up 1.99% on the day, with a neutral technical signal but bullish moving averages. The company demonstrates strong fundamentals with revenue growing to $402.84B in 2025 and net income surging to $132.17B, yielding a 32.8% profit margin. Recent earnings have consistently beaten expectations, and the company initiated its first dividend. Analyst sentiment remains overwhelmingly positive with an 85% buy rating and a $431.78 consensus price target, suggesting significant upside potential from current levels.
The outlook for GOOGL is positive, driven by robust earnings growth, expanding AI integration across its ecosystem, and strong cash flow generation. Key opportunities include leadership in AI infrastructure, monetization of YouTube and cloud services, and strategic investments like SpaceX. Primary risks involve regulatory scrutiny, intense competition in AI and cloud computing, and potential market volatility. The stock's current valuation, while elevated, is supported by its growth trajectory and dominant market position.
Upstart Holdings (UPST) trades at $31.72, up 0.83% on the day, with a bearish technical signal and mixed recent earnings. The company reported a significant revenue rebound to $1.02B in 2025 and a return to profitability with $53.60M net income, but Q1 2026 saw an unexpected EPS miss. Analyst consensus is split between Buy and Hold, with a $42.00 price target suggesting potential upside. Recent news highlights the company's AI lending platform expansion and a key $600M funding deal.
The outlook hinges on execution of its AI-driven lending model amid margin pressures. Investment opportunity lies in the company's revenue growth and expanding product lines, but risks include volatile cash flows, high debt levels, and sensitivity to funding markets and economic cycles. The stock's high P/E ratio of 77.05 demands sustained high growth to justify valuation.
Trailing returns across standard periods
Latest headlines on both assets
Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →