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Compare Alphabet Inc Class A (GOOGL) vs Ross Stores, Inc. (ROST) Price & Performance

Alphabet Inc Class ATrade
Ross Stores, Inc.Trade

Price performance (Past 24H)

Key statistics

Alphabet Inc Class A vs Ross Stores, Inc. — how do they compare? Alphabet Inc Class A trades at $354.92 (market cap $4.52T), while Ross Stores, Inc. trades at $232.3 (market cap $72.47B). The key difference: Alphabet Inc Class A is far larger — about 62.4× Ross Stores, Inc.'s market cap, and Ross Stores, Inc. pays the higher dividend (0.79%). Which is the better fit depends on your goals.

GOOGLROST
Market Cap
$4.52T$72.47B
Sector
MediaConsumer Cyclical
52-Week High
$402.62$240.13
52-Week Low
$182.97$129.10
Enterprise Value
$4.49T$73.07B
Dividend Yield
0.24%0.79%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Alphabet Inc Class A

Alphabet (GOOGL) trades at $356.14, down 0.94% on the day, with strong technical support at $355 and resistance at $375. The stock shows bullish momentum in moving averages while oscillators remain neutral. Recent earnings consistently beat expectations, with Q1 2026 EPS of $5.11 significantly exceeding the $2.64 forecast. Revenue growth accelerated to $402.84 billion in 2025, with net income margins expanding to 32.8%.

Alphabet presents a compelling investment case with 85% analyst buy ratings and a $431.78 consensus price target representing 21% upside. Strong AI integration, YouTube price increases, and cloud partnerships drive growth, though regulatory scrutiny and tech sector volatility remain key risks. The company's robust cash flow generation and strategic investments position it well for sustained outperformance.

Ross Stores, Inc.

Ross Stores (ROST) trades at $232.89, up 5.43% today, reflecting strong momentum after three consecutive quarterly earnings beats. The stock shows bullish technical signals with support at $223 and resistance at $233. Fundamentally, ROST demonstrates robust profitability with a 38.98% ROE and 9.74% net margin, supported by revenue growth to $21.13B in 2025. Recent news highlights include a Zacks Strong Buy upgrade on June 15, 2026, and inclusion in high-ROE stock lists amid market volatility.

The outlook for ROST remains positive with a consensus price target of $259, suggesting 11% upside. Key opportunities include sustained earnings growth and expanding store footprint, while risks involve consumer spending sensitivity and competitive pressures. Institutional sentiment is bullish with 64% buy ratings, though elevated P/E of 31.55 warrants valuation monitoring.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Alphabet Inc Class A

Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

Read more on GOOGL

About Ross Stores, Inc.

Ross Stores is a leading American off-price apparel and home fashion retailer, operating over 1,920 stores (at the end of fiscal 2021) across the Ross Dress for Less and dd's Discounts banners. Ross offers a variety of name-brand products and targets undercutting conventional retailers' regular prices by 20%-70%. The company uses an opportunistic, flexible merchandising approach

Read more on ROST