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Compare Alphabet Inc Class A (GOOGL) vs Southwest Airlines Co (LUV) Price & Performance

Alphabet Inc Class ATrade
Southwest Airlines CoTrade

Price performance (Past 24H)

Key statistics

Alphabet Inc Class A vs Southwest Airlines Co — how do they compare? Alphabet Inc Class A trades at $344.03 (market cap $4.20T), while Southwest Airlines Co trades at $45.12 (market cap $22.27B). The key difference: Alphabet Inc Class A is far larger — about 188.6× Southwest Airlines Co's market cap, and Southwest Airlines Co pays the higher dividend (1.58%). Which is the better fit depends on your goals.

GOOGLLUV
Market Cap
$4.20T$22.27B
Sector
MediaIndustrials
52-Week High
$402.62$54.80
52-Week Low
$199.32$29.67
Enterprise Value
$4.09T$25.37B
Dividend Yield
0.26%1.58%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Alphabet Inc Class A

Alphabet (GOOGL) trades at $344.00, down 3.78% on the day, with technical indicators showing bearish momentum below key resistance at $347. Fundamentally, the company demonstrates strong profitability with 54.77% net income margin and consistent earnings beats, though valuation multiples remain elevated with P/E at 17.25. Recent developments include YouTube subscription price increases and continued AI infrastructure investments.

The stock presents a compelling long-term opportunity given strong analyst consensus (85% buy ratings) and $426.28 price target, representing 24% upside. Key risks include antitrust scrutiny and tech sector rotation pressures, but Alphabet's AI leadership and diversified revenue streams support growth prospects despite near-term volatility.

Southwest Airlines Co

Southwest Airlines (LUV) trades at $45.06, up 0.36% with mixed technical signals showing bearish moving averages but neutral oscillators. The company reported strong Q2 2026 earnings with $0.94 EPS beating expectations by 84%, while Q1 missed estimates. Revenue growth continues with 2026 projections at $30.1B, though net margins remain thin at 2.78%. Recent board appointments and business travel initiatives signal strategic focus on premium segments.

LUV presents a value opportunity with attractive P/S (0.79) and dividend yield, but faces headwinds from fuel cost volatility and competitive pressures. Analyst consensus targets $53.86 (20% upside) with mixed ratings. The stock's outlook hinges on sustained travel demand and effective cost management amid industry challenges.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Alphabet Inc Class A

Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

Read more on GOOGL

About Southwest Airlines Co

Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.

Read more on LUV