Compare Alphabet Inc Class A (GOOGL) vs Kohl's Corporation (KSS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Alphabet Inc Class A vs Kohl's Corporation — how do they compare? Alphabet Inc Class A trades at $371.22 (market cap $4.52T), while Kohl's Corporation trades at $17.64 (market cap $1.94B). The key difference: Alphabet Inc Class A is far larger — about 2329.9× Kohl's Corporation's market cap, and Kohl's Corporation pays the higher dividend (2.92%). Which is the better fit depends on your goals.
| GOOGL | KSS | |
|---|---|---|
Market Cap | $4.52T | $1.94B |
Sector | Media | Consumer Cyclical |
52-Week High | $402.62 | $24.71 |
52-Week Low | $182.97 | $9.39 |
Enterprise Value | $4.49T | $8.04B |
Dividend Yield | 0.24% | 2.92% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Alphabet (GOOGL) stock trades at $370.92, up 3.17% on the day, with strong technical momentum indicated by bullish moving averages. The company demonstrates robust fundamentals with revenue growth from $350B in 2024 to $402.8B in 2025 and net income surging 32% to $132.2B. Recent quarterly earnings consistently beat expectations, and the company initiated a dividend in 2026. Analyst sentiment remains overwhelmingly positive with 85% buy ratings and a $431.78 consensus price target, suggesting 16% upside potential.
The outlook for GOOGL appears favorable given strong AI-driven growth in cloud and advertising, expanding profitability margins, and solid cash flow generation. Key risks include regulatory scrutiny of antitrust practices, competitive pressures in AI and cloud services, and potential market volatility affecting tech valuations. The stock's current valuation at 28.29x P/E reflects premium pricing for its growth trajectory.
Kohl's (KSS) trades at $16.42, down 0.79% on the day, as the stock shows mixed signals. Technically, the overall signal is bearish with key support at $16, while fundamentally, the company presents deep value with a P/E of 7.18 and P/B of 0.48, despite declining revenue and a thin 1.77% net margin. Recent Q1 2026 earnings beat expectations, and news highlights a focus on proprietary brands and a new COO appointment as part of a turnaround effort.
The outlook is a battle between deep value and operational challenges. The low valuation multiples and recent earnings beats present a potential opportunity for value investors, but significant risks remain from persistent revenue declines, weak profitability, and intense retail competition. Analyst sentiment is cautiously mixed with a $16.75 price target slightly above the current price.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Alphabet Inc Class A
Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Read more on GOOGL →About Kohl's Corporation
Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →
