Compare Alphabet Inc Class A (GOOGL) vs Kroger Co (KR) Price & Performance

Alphabet Inc Class ATrade

Kroger CoTrade

Price performance (Past 24H)

Key statistics

Alphabet Inc Class A vs Kroger Co — how do they compare? Alphabet Inc Class A trades at $370.49 (market cap $4.52T), while Kroger Co trades at $57.44 (market cap $34.65B). The key difference: Alphabet Inc Class A is far larger — about 130.4× Kroger Co's market cap, and Kroger Co pays the higher dividend (2.24%). Which is the better fit depends on your goals.

	GOOGL	KR
Market Cap	$4.52T	$34.65B
Sector	Media	Consumer Staples
52-Week High	$402.62	$75.60
52-Week Low	$182.97	$55.53
Enterprise Value	$4.49T	$54.75B
Dividend Yield	0.24%	2.24%

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Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Alphabet Inc Class A

No Aura AI signal available yet.

Kroger Co

Kroger (KR) trades at $58.74, down 0.96% today, with a bearish technical outlook despite recent earnings beats. The company maintains stable revenue around $147B with improving net margins to 1.81% in 2025. Recent acquisition of Giant Eagle for $1.65 billion expands Midwest presence, while Berkshire Hathaway ownership provides institutional confidence. Valuation shows mixed signals with low P/S of 0.28 but elevated P/E of 55.29.

KR offers defensive exposure with dividend yield support, but faces competitive grocery wars and margin pressure. Analyst consensus targets $68.63 (17% upside) with 48% buy ratings. Key risks include integration execution of Giant Eagle deal and industry pricing pressures. Cash flow strength supports dividend sustainability despite negative ROE.

Aura AI is an analytical signal, not financial advice — do your own research.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

GOOGL

UK GDP growth beats expectations amid key takeovers and political shiftsProactive Investors - Finance · 4 hours agoNeutral Alphabet stock rises on AI, cloud growth, and strong investor backing including Berkshire Hathaway.Tony Dante · 5 hours agoBullish Alphabet excels while other hyperscalers struggle in 2026 amid cyclical semiconductor market.Seeking Alpha · 12 hours agoBullish View details →

U.S. grocery sales drop as shoppers buy less despite rising prices, shifting focus to promotions and value.CNBC · 7 hours agoBearish View details →

About Alphabet Inc Class A

Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

About Kroger Co

Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.