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Compare Google Inc (GOOG) vs Upstart Holdings Inc (UPST) Price & Performance

Google IncTrade
Upstart Holdings IncTrade

Price performance (Past 24H)

Key statistics

Google Inc vs Upstart Holdings Inc — how do they compare? Google Inc trades at $348 (market cap $4.24T), while Upstart Holdings Inc trades at $24.08 (market cap $2.35B). The key difference: Google Inc is far larger — about 1804.3× Upstart Holdings Inc's market cap, and Google Inc pays a 0.26% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Google Inc for 137 Days and Upstart Holdings Inc for 39 Days on average.

GOOGUPST
Market Cap
$4.24T$2.35B
Volume
13,937,9024,203,337
Sector
MediaFinancials
52-Week High
$399.06$52.74
52-Week Low
$237.49$22.81
Typical Hold Time
137 Days39 Days
Enterprise Value
$4.13T$3.88B
Dividend Yield
0.26%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Google Inc

Alphabet (GOOG) trades at $347.86, up 0.14% with strong technical momentum above key support levels. The stock shows robust fundamentals with revenue growth accelerating to $402.84B in 2025 and net income margins expanding to 32.8%. Recent earnings beats and a bullish analyst consensus at 87% buy ratings support the positive outlook, though elevated capital expenditures and regulatory scrutiny present near-term headwinds.

Alphabet's outlook remains favorable with AI-driven cloud growth and consistent earnings outperformance. The stock trades at a reasonable 17.3 P/E with 34% upside to the $435.24 consensus target. Key risks include massive AI infrastructure spending impacting cash flow and ongoing regulatory litigation. The technical setup suggests continued momentum toward resistance at $352-$354.

Upstart Holdings Inc

Upstart Holdings (UPST) trades at $24.10, showing modest daily gains but facing technical bearish signals. The company achieved profitability in 2025 with $1.02B revenue and $53.6M net income, though recent quarters show earnings misses. Analyst sentiment is mixed with a $39.50 price target, while technical indicators suggest near-term resistance at $25. Recent news highlights partnership expansions and securitization activity amid sector-wide pressure on consumer lending stocks.

UPST presents a turnaround story with improving fundamentals but faces execution risks in a challenging lending environment. The stock trades below analyst targets offering potential upside, though volatility remains high given recent earnings misses and competitive pressures. Key catalysts include AI lending platform adoption and credit market stability, while risks involve credit quality deterioration and macroeconomic headwinds affecting loan demand.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

GOOG
44% Buy56% Sell
Avg holding period · 137 Days
UPST
73% Buy27% Sell
Avg holding period · 39 Days

Top news

Latest headlines on both assets

About Google Inc

Alphabet Inc. operates as a holding company. The Company, through its subsidiaries, provides web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce, and hardware products.

Read more on GOOG →

About Upstart Holdings Inc

Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.

Read more on UPST →