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Compare Google Inc (GOOG) vs United Parcel Service Inc (UPS) Price & Performance

Google IncTrade
United Parcel Service IncTrade

Price performance (Past 24H)

Key statistics

Google Inc vs United Parcel Service Inc — how do they compare? Google Inc trades at $344.81 (market cap $4.36T), while United Parcel Service Inc trades at $104.64 (market cap $89.09B). The key difference: Google Inc is far larger — about 48.9× United Parcel Service Inc's market cap, and United Parcel Service Inc pays the higher dividend (6.26%). Which is the better fit depends on your goals.

GOOGUPS
Market Cap
$4.36T$89.09B
Volume
1,511,1272,288,643
Sector
TechnologyIndustrials
52-Week High
$399.06$120.00
52-Week Low
$200.19$82.58
Enterprise Value
$4.25T$113.11B
Dividend Yield
0.25%6.26%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Google Inc

Alphabet (GOOG) trades at $353.47, down 0.88% today, with a bullish technical outlook supported by moving averages and strong support at $352. The company shows robust fundamentals, with 2025 revenue of $402.84B and net income of $132.17B, alongside consecutive earnings beats in recent quarters. Recent news highlights aggressive AI investments and cloud growth, while analyst sentiment remains overwhelmingly positive.

The outlook for GOOG is favorable, driven by AI expansion and cloud revenue growth, with a consensus price target of $431.67 implying significant upside. Risks include high capital expenditures, competitive pressures, and regulatory scrutiny, but strong cash flow and profitability metrics support a bullish investment case for long-term investors.

United Parcel Service Inc

UPS trades at $104.48, up 1.24% daily, with a bearish technical signal but recent earnings beats. Revenue declined to $88.66B in 2025, with net income margin at 5.08%, while valuation ratios like P/E of 19.42 and P/S of 0.99 suggest moderate pricing. The company maintains a strong dividend yield, with recent payouts of $1.64 per share, and analyst consensus is mixed amid cost-cutting efforts and Amazon volume reset.

Outlook is cautious due to margin pressures and competitive threats, but upside exists if operational efficiencies materialize. Risks include high debt-to-asset ratio of 33.02% and volatile cash flows. Analysts target $117.90 on average, implying potential growth, but investor sentiment remains divided given bearish technical trends.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Google Inc

Alphabet Inc. operates as a holding company. The Company, through its subsidiaries, provides web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce, and hardware products.

Read more on GOOG

About United Parcel Service Inc

United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network

Read more on UPS