Google Inc vs Kohl's Corporation — how do they compare? Google Inc trades at $372.29 (market cap $4.52T), while Kohl's Corporation trades at $17.85 (market cap $1.94B). The key difference: Google Inc is far larger — about 2329.9× Kohl's Corporation's market cap, and Kohl's Corporation pays the higher dividend (2.92%). Which is the better fit depends on your goals.
| GOOG | KSS | |
|---|---|---|
Market Cap | $4.52T | $1.94B |
Volume | 1,511,127 | — |
Sector | Technology | Consumer Cyclical |
52-Week High | $399.06 | $24.71 |
52-Week Low | $183.77 | $9.39 |
Enterprise Value | $4.49T | $8.04B |
Dividend Yield | 0.24% | 2.92% |
Signals from Pluang's Aura AI — not financial advice
GOOG trades at $357.33, up 1.9% today, with a bullish technical signal and strong support at $353. The company shows robust fundamentals with 2025 revenue of $402.84B, net income of $132.17B, and a net margin of 32.8%. Recent earnings beats and a consensus analyst price target of $457.50 highlight positive momentum, while news includes Warren Buffett's endorsement and strategic AI partnerships.
Outlook remains positive driven by earnings growth and AI expansion, but risks include regulatory fines and competitive pressures. Wall Street sentiment is strongly bullish with 87% buy ratings, suggesting upside potential, though investors should monitor execution and macroeconomic factors.
Kohl's (KSS) trades at $16.42, down 0.79% on the day, as the stock shows mixed signals. Technically, the overall signal is bearish with key support at $16, while fundamentally, the company presents deep value with a P/E of 7.18 and P/B of 0.48, despite declining revenue and a thin 1.77% net margin. Recent Q1 2026 earnings beat expectations, and news highlights a focus on proprietary brands and a new COO appointment as part of a turnaround effort.
The outlook is a battle between deep value and operational challenges. The low valuation multiples and recent earnings beats present a potential opportunity for value investors, but significant risks remain from persistent revenue declines, weak profitability, and intense retail competition. Analyst sentiment is cautiously mixed with a $16.75 price target slightly above the current price.
Trailing returns across standard periods
Latest headlines on both assets
Alphabet Inc. operates as a holding company. The Company, through its subsidiaries, provides web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce, and hardware products.
Read more on GOOG →Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →