General Motors Company vs Southwest Airlines Co — how do they compare? General Motors Company trades at $77.51 (market cap $70.01B), while Southwest Airlines Co trades at $49.03 (market cap $24.07B). The key difference: General Motors Company is far larger — about 2.9× Southwest Airlines Co's market cap, and Southwest Airlines Co pays the higher dividend (1.46%). Which is the better fit depends on your goals.
| GM | LUV | |
|---|---|---|
Market Cap | $70.01B | $24.07B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $86.38 | $54.80 |
52-Week Low | $48.89 | $29.06 |
Enterprise Value | $173.34B | $27.14B |
Dividend Yield | 0.93% | 1.46% |
Signals from Pluang's Aura AI — not financial advice
General Motors (GM) trades at $76.87, up 0.2% daily, with a neutral technical signal. The company shows strong operational cash flow of $26.87B in 2025 and has beaten earnings estimates for three consecutive quarters. Valuation metrics appear attractive with P/S of 0.4 and P/B of 1.12, while analyst consensus remains bullish with a $102 price target representing 33% upside potential.
GM presents a value opportunity with depressed valuation multiples despite recent earnings beats and solid cash generation. Key risks include declining profit margins (1.38% net margin in 2025), competitive pressures in the EV transition, and elevated debt levels. The stock's appeal hinges on margin stabilization and successful execution of strategic initiatives amid industry headwinds.
Southwest Airlines (LUV) trades at $47.56, down 0.75% on the day, with a mixed technical picture showing bullish signals from moving averages and oscillators but near-term support at $47. Fundamentally, the company reported revenue of $28.06B for 2025 with a net income margin of 2.83%, though earnings missed expectations in Q1 2026. Recent news highlights upcoming Q2 2026 earnings on July 23, 2026, with analysts focused on travel demand and fuel cost pressures.
The investment outlook balances transformation initiatives and resilient travel demand against significant fuel price volatility and execution risks. Analyst consensus is mixed with a $52.47 price target, representing ~10% upside, but risks include lack of fuel hedging and competitive pressures. The stock's valuation at a P/E of 32.83 appears elevated relative to historical airline multiples.
Trailing returns across standard periods
Latest headlines on both assets
General Motors Co. emerged from the bankruptcy of General Motors Corp. (old GM) in July 2009. GM has eight brands and operates under four segments: GM North America, GM International, Cruise, and GM Financial. The United States now has four brands instead of eight under old GM. The company lost its U.S. market share leader crown in 2021 with share down 280 basis points to 14.6%, but we expect GM to reclaim the top spot in 2022 as 2021 suffered from the chip shortage. GM Financial became the company's captive finance arm in October 2010 via the purchase of AmeriCredit.
Read more on GM →Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.
Read more on LUV →