General Mills, Inc. vs Williams-Sonoma, Inc. — how do they compare? General Mills, Inc. trades at $38.72 (market cap $19.46B), while Williams-Sonoma, Inc. trades at $227.11 (market cap $26.24B). The key difference: Williams-Sonoma, Inc. is the larger of the two by market cap, and General Mills, Inc. pays the higher dividend (6.69%). Which is the better fit depends on your goals.
| GIS | WSM | |
|---|---|---|
Market Cap | $19.46B | $26.24B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $51.27 | $240.06 |
52-Week Low | $32.17 | $165.01 |
Enterprise Value | $32.95B | $27.08B |
Dividend Yield | 6.69% | 1.36% |
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $38.95, up 6.83% in the last session, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating estimates in Q3 2025 and Q2 2026 but missing in Q4 2025. Revenue declined to $19.49B in 2025, with net income margin turning negative at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to support margins amid soft demand.
The outlook is cautious; while valuation appears attractive with a P/E of 9.23, weak sales and profit pressure pose risks. Analyst consensus is mixed with 22.22% buy ratings, but the average price target of $36.14 suggests limited upside. Key risks include competitive pressures and macroeconomic headwinds affecting consumer spending.
Williams-Sonoma (WSM) trades at $227.86, up 3.41% with a bullish technical signal. The stock shows strong profitability with a 13.81% net income margin and 54.01% ROE, supported by recent earnings beats. Valuation metrics include a P/E of 24.98 and P/S of 3.45. Recent news highlights brand collaborations and dividend payouts, while cash flow trends indicate operational resilience despite net outflows.
Outlook remains positive with analyst consensus at Buy (28.57%) and a $215.22 price target, though risks include revenue volatility and competitive pressures. The stock's momentum is bolstered by consistent earnings performance, but investors should monitor macroeconomic headwinds affecting discretionary spending.
Trailing returns across standard periods
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →