Compare General Mills, Inc. (GIS) vs Wix.Com Ltd (WIX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
General Mills, Inc. vs Wix.Com Ltd — how do they compare? General Mills, Inc. trades at $38.59 (market cap $19.46B), while Wix.Com Ltd trades at $52.56 (market cap $2.23B). The key difference: General Mills, Inc. is far larger — about 8.7× Wix.Com Ltd's market cap, and General Mills, Inc. pays a 6.69% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals.
| GIS | WIX | |
|---|---|---|
Market Cap | $19.46B | $2.23B |
Sector | Consumer Staples | Technology |
52-Week High | $51.27 | $184.24 |
52-Week Low | $32.17 | $40.43 |
Enterprise Value | $32.95B | $1.79B |
Dividend Yield | 6.69% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $36.46, down 0.38% on the day, with a neutral technical signal and mixed earnings history. The stock shows a low P/E of 9.23 and pays a dividend, but faces net income margin pressure at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to combat soft consumer demand.
Outlook remains cautious with sales pressure expected in 2027, though valuation appears attractive. Key risks include competitive pressures and margin recovery challenges. Analyst consensus is mixed with a hold-heavy rating, suggesting patience for turnaround execution amid economic headwinds.
Wix.com (WIX) trades at $52.71, up 0.57% on the day, with a bullish technical signal from moving averages but mixed oscillators. The company reported strong revenue growth to $1.99B in 2025, though net income margin turned negative at -1.97%. Recent news highlights a significant stock decline of 27% in May 2026 following Q1 earnings miss and an unanticipated spike in operating expenses, prompting multiple law firm investigations into potential securities fraud.
The outlook is polarized: strong analyst consensus (67.5% Buy) with an $83.13 price target suggests significant upside, but near-term risks are elevated due to the Q1 earnings miss, ongoing legal investigations, and volatile cash flow trends. Revenue growth remains robust, but profitability challenges and negative shareholder equity create headwinds for sustained value creation.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About General Mills, Inc.
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →About Wix.Com Ltd
Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →
