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Compare General Mills, Inc. (GIS) vs Wayfair Inc (W) Price & Performance

General Mills, Inc.Trade
Wayfair IncTrade

Price performance (Past 24H)

Key statistics

General Mills, Inc. vs Wayfair Inc — how do they compare? General Mills, Inc. trades at $38.83 (market cap $19.46B), while Wayfair Inc trades at $91.11 (market cap $12.10B). The key difference: General Mills, Inc. is the larger of the two by market cap, and General Mills, Inc. pays a 6.69% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.

GISW
Market Cap
$19.46B$12.10B
Sector
Consumer StaplesConsumer Cyclical
52-Week High
$51.27$119.05
52-Week Low
$32.17$55.38
Enterprise Value
$32.95B$14.67B
Dividend Yield
6.69%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

General Mills, Inc.

General Mills (GIS) trades at $38.95, up 6.83% in the last session, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating estimates in Q3 2025 and Q2 2026 but missing in Q4 2025. Revenue declined to $19.49B in 2025, with net income margin turning negative at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to support margins amid soft demand.

The outlook is cautious; while valuation appears attractive with a P/E of 9.23, weak sales and profit pressure pose risks. Analyst consensus is mixed with 22.22% buy ratings, but the average price target of $36.14 suggests limited upside. Key risks include competitive pressures and macroeconomic headwinds affecting consumer spending.

Wayfair Inc

Wayfair (W) trades at $91.11, up 2.67% on the day, with a bullish technical signal from moving averages and neutral oscillators. The company reported revenue of $12.46B for 2025 but a net loss of $313M, though it has beaten earnings expectations in recent quarters. Positive sentiment is driven by analyst upgrades and news of expansion into brick-and-mortar stores and AI integration.

The outlook is cautiously optimistic given strong analyst buy ratings (51.78%) and a consensus price target of $93.58, slightly above current levels. Key risks include persistent net losses, high debt-to-asset ratio of 95.11%, and competitive e-commerce pressures. Earnings growth and cost management are critical for sustained upside.

Returns comparison

Trailing returns across standard periods

About General Mills, Inc.

General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.

Read more on GIS

About Wayfair Inc

Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.

Read more on W