Compare General Mills, Inc. (GIS) vs Vipshop Holdings Ltd - ADR (VIPS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
General Mills, Inc. vs Vipshop Holdings Ltd - ADR — how do they compare? General Mills, Inc. trades at $38.96 (market cap $19.46B), while Vipshop Holdings Ltd - ADR trades at $14.7 (market cap $6.83B). The key difference: General Mills, Inc. is far larger — about 2.8× Vipshop Holdings Ltd - ADR's market cap, and General Mills, Inc. pays the higher dividend (6.69%). Which is the better fit depends on your goals.
| GIS | VIPS | |
|---|---|---|
Market Cap | $19.46B | $6.83B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $51.27 | $20.68 |
52-Week Low | $32.17 | $12.92 |
Enterprise Value | $32.95B | $3.43B |
Dividend Yield | 6.69% | 4.36% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $36.46, down 0.38% on the day, with a neutral technical signal and mixed earnings history. The stock shows a low P/E of 9.23 and pays a dividend, but faces net income margin pressure at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to combat soft consumer demand.
Outlook remains cautious with sales pressure expected in 2027, though valuation appears attractive. Key risks include competitive pressures and margin recovery challenges. Analyst consensus is mixed with a hold-heavy rating, suggesting patience for turnaround execution amid economic headwinds.
Vipshop Holdings (VIPS) trades at $13.86, down 0.43% with mixed technical signals showing a bullish overall trend but bearish moving averages. The company maintains strong profitability with 7.07% net margins and attractive valuation metrics including a P/E of 6.49. Recent Q1 2026 earnings showed modest revenue growth with stronger profitability, while management's outlet strategy aims to boost future growth.
The outlook remains positive with 53.57% analyst buy ratings, though revenue declined to $105.92B in 2025. Key risks include competitive pressures in Chinese e-commerce and macroeconomic headwinds. The stock presents value opportunity given low valuations, but investors should monitor execution of growth initiatives amid industry challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About General Mills, Inc.
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →About Vipshop Holdings Ltd - ADR
Vipshop Holdings Ltd is an online discount retailer for brands in China. The company offers branded products to consumers in China through flash sales on its vipshop.com, vip.com and lefeng.com websites. Flash sales represent an online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. It deals in a wide range of products and services for consumers specializing in branded cosmetics, apparel, healthcare products, food and other consumer products. Its operating segment includes Vip.com and Shan Shan Outlets. The company generates maximum revenue from Vip.com segment.
Read more on VIPS →
