General Mills, Inc. vs Vipshop Holdings Ltd - ADR — how do they compare? General Mills, Inc. trades at $37.81 (market cap $20.24B), while Vipshop Holdings Ltd - ADR trades at $15.06 (market cap $7.20B). The key difference: General Mills, Inc. is far larger — about 2.8× Vipshop Holdings Ltd - ADR's market cap, and General Mills, Inc. pays the higher dividend (6.43%). Which is the better fit depends on your goals.
| GIS | VIPS | |
|---|---|---|
Market Cap | $20.24B | $7.20B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $51.11 | $20.68 |
52-Week Low | $32.17 | $12.92 |
Enterprise Value | $33.73B | $3.76B |
Dividend Yield | 6.43% | 4.14% |
Trailing returns across standard periods
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →Vipshop Holdings Ltd is an online discount retailer for brands in China. The company offers branded products to consumers in China through flash sales on its vipshop.com, vip.com and lefeng.com websites. Flash sales represent an online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. It deals in a wide range of products and services for consumers specializing in branded cosmetics, apparel, healthcare products, food and other consumer products. Its operating segment includes Vip.com and Shan Shan Outlets. The company generates maximum revenue from Vip.com segment.
Read more on VIPS →