General Mills, Inc. vs VF Corp — how do they compare? General Mills, Inc. trades at $38.83 (market cap $19.46B), while VF Corp trades at $17.29 (market cap $6.76B). The key difference: General Mills, Inc. is far larger — about 2.9× VF Corp's market cap, and General Mills, Inc. pays the higher dividend (6.69%). Which is the better fit depends on your goals.
| GIS | VFC | |
|---|---|---|
Market Cap | $19.46B | $6.76B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $51.27 | $21.55 |
52-Week Low | $32.17 | $11.66 |
Enterprise Value | $32.95B | $10.91B |
Dividend Yield | 6.69% | 2.09% |
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $38.95, up 6.83% in the last session, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating estimates in Q3 2025 and Q2 2026 but missing in Q4 2025. Revenue declined to $19.49B in 2025, with net income margin turning negative at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to support margins amid soft demand.
The outlook is cautious; while valuation appears attractive with a P/E of 9.23, weak sales and profit pressure pose risks. Analyst consensus is mixed with 22.22% buy ratings, but the average price target of $36.14 suggests limited upside. Key risks include competitive pressures and macroeconomic headwinds affecting consumer spending.
VFC trades at $17.31, up 3.84% today, with a bullish technical signal and recent earnings beats in Q3 and Q4 2025. The company shows improving cash flow trends for 2026 and reduced debt-to-asset ratio to 42.42% in 2025. Revenue declined to $9.50B in 2025, but net income margin is projected to turn positive at 2.65% in 2026. Analyst consensus price target is $19.33, with 43.1% buy ratings.
Outlook suggests potential upside from current levels amid turnaround efforts, but risks include volatile earnings, high debt, and weak consumer sentiment. Investment opportunity hinges on execution of brand improvements and debt reduction, with near-term support at $17.
Trailing returns across standard periods
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →