General Mills, Inc. vs ProShares UltraPro S&P500 — how do they compare? General Mills, Inc. trades at $38.95 (market cap $19.46B), while ProShares UltraPro S&P500 trades at $143.3. The key difference: General Mills, Inc. pays a 6.69% dividend while ProShares UltraPro S&P500 pays none, and ProShares UltraPro S&P500 is trading nearer its 52-week high, General Mills, Inc. nearer its low. Which is the better fit depends on your goals.
| GIS | UPRO | |
|---|---|---|
Market Cap | $19.46B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $51.27 | $150.93 |
52-Week Low | $32.17 | $89.29 |
Enterprise Value | $32.95B | — |
Dividend Yield | 6.69% | — |
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $38.95, up 6.83% in the last session, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating estimates in Q3 2025 and Q2 2026 but missing in Q4 2025. Revenue declined to $19.49B in 2025, with net income margin turning negative at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to support margins amid soft demand.
The outlook is cautious; while valuation appears attractive with a P/E of 9.23, weak sales and profit pressure pose risks. Analyst consensus is mixed with 22.22% buy ratings, but the average price target of $36.14 suggests limited upside. Key risks include competitive pressures and macroeconomic headwinds affecting consumer spending.
UPRO trades at $143.4, down 0.61% on the day, with technical indicators showing a bullish trend from moving averages but neutral oscillators. Support levels are firm near $141–$144, while resistance sits at $147–$150. The stock lacks key financial ratios like P/E and P/B, limiting fundamental clarity, but recent news highlights S&P 500 optimism driven by AI and earnings season catalysts.
The outlook hinges on broader market momentum, with analysts projecting S&P 500 gains toward 8,000 by year-end (Fundstrat, July 13, 2026). Risks include stretched valuations and Fed policy uncertainty, but institutional sentiment remains positive. Investors should weigh technical strength against absent company-specific fundamentals.
Trailing returns across standard periods
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →UPRO is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to three times (3x) the daily performance of the S&P 500 Index. It is a tactical, high-conviction instrument designed for short-term traders to amplify bullish market moves, utilizing a daily reset mechanism that creates significant compounding effects and volatility risks over time.
Read more on UPRO →