General Mills, Inc. vs Under Armour Inc Class A — how do they compare? General Mills, Inc. trades at $38.93 (market cap $19.46B), while Under Armour Inc Class A trades at $7.2 (market cap $2.89B). The key difference: General Mills, Inc. is far larger — about 6.7× Under Armour Inc Class A's market cap, and General Mills, Inc. pays a 6.69% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.
| GIS | UAA | |
|---|---|---|
Market Cap | $19.46B | $2.89B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $51.27 | $8.14 |
52-Week Low | $32.17 | $4.17 |
Enterprise Value | $32.95B | $4.52B |
Dividend Yield | 6.69% | — |
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $38.95, up 6.83% in the last session, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating estimates in Q3 2025 and Q2 2026 but missing in Q4 2025. Revenue declined to $19.49B in 2025, with net income margin turning negative at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to support margins amid soft demand.
The outlook is cautious; while valuation appears attractive with a P/E of 9.23, weak sales and profit pressure pose risks. Analyst consensus is mixed with 22.22% buy ratings, but the average price target of $36.14 suggests limited upside. Key risks include competitive pressures and macroeconomic headwinds affecting consumer spending.
Under Armour (UAA) trades at $7.19, up 8.77% in the last session, with a bullish technical signal from moving averages and oscillators. The stock shows mixed fundamentals, with a negative net income margin of -9.98% and ROE of -30% for 2025, but beats earnings expectations in recent quarters. Cash flow trends are volatile, with a net outflow of $361.87M in 2025, while revenue declined to $5.16B. Analyst sentiment is cautious, with a consensus price target of $5.96 below the current price, and 58.11% hold ratings.
The outlook for UAA is challenged by weak North American sales and margin pressure, offset by international growth. Investment opportunity hinges on execution of a full-price strategy and cost control, but risks include consumer resistance and macroeconomic uncertainty. With the stock trading above the consensus target, near-term upside may be limited despite technical strength.
Trailing returns across standard periods
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
Read more on UAA →